McDonalds Philipipines TV AD Entitled “Lolo” (grandfather)

This is a personal favorite of mine and I would like to believe that also a favorite by many Filipinos out there who have met Karen and her Lolo. The McDonalds 45 seconder TV ad entitled “Lolo” (grandfather) was made last Oct., 2010 by Leo Burnett Ad Agency. This is a story of a teenage girl named Karen who’s having a bonding time with her Lolo at McDonalds by eating a Mcburger. But her Lolo keep on calling her Gina all the time due to his Alzheimer and Karen just showed trough her gestures how disappointed she was. Then the heart warming twist happened where Lolo starts to cut the burger in half while saying his line “… eto para sa paborito kong apo, si Karen.” That line made the Philippines said Ahhh…., that scene made them want to see this TV ad again. Karen just gave a smile in the last frame of the TV Ad while a little McDonald Logo flashes in the side for a few seconds.

So without any bias, why do I think this is a good and insightful advertisement? Well, because this has pure Filipino values all over it. I don’t have a clear idea what would be the root of this concept, but let me try to guess here. Maybe the objective of this marketing campaign is to promote Filipino values using McBurger. So they start listing different Filipino values and there are really a lot of them to choose from. Then they  finally decided to go for the Respect for the Elders and Family Ties. (Brilliant move I must say) So now the next thing they researched is what’s with the old people? and one brilliant guy/girl suggested Alzheimer disease. (Alzheimer is the most common form of dementia. ) This disease is not yet well understand and a very common trend to most Filipino families. I for one had witnessed this when my grandmother was suffering from this dementia and I tell you its very heart wrecking. But I think this was the special element that really gave this TV ad a heart.  Because base on my personal experience, it’s true that a person with Alzheimer remember the person that they love the most. So while Karen thought that her Lolo forgot her already, then again she’s still the person that he seems to never forget. Remember that the process that I’ve just said was just my wild guess, but I hope I did this Ad justice. This TV Ad is really worth remembering, very beautiful Insight.

McDonalds TV Ad "Lolo"

– Eeeh…


About Yeh Dalag

An advertising graduate and now in the field of social media marketing. I enjoy seeing the advertising world evolved into its full potential. More creative and insightful ads to share in the world wide web.

Posted on February 22, 2010, in TV Ads and tagged , , , , , , , , , , , , , , . Bookmark the permalink. 3 Comments.

  1. nice first blog entry

  2. Nice!!! Suppper touching commercial ever!. =))

  3. I love this too! A very touching commercial 🙂

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