9 Out of the Box and Controversial Print PSA

We always here this statement: “Think out of the box!”  whenever creative people come together to conceptualize. Thinking differently from the usual gives any creative material an extra twist. There are already thousand of ads released around the world and only few really made an impact to our society.  Advertising is a powerful medium that can help influence and promote values through creative concepts. Thinking out of the box can  also mean pushing some controversial ideas to prove a point.

Here’s a collection of out of the box ideas that also falls in the controversial category  for a Print PSA  campaign.  Let’s see how far ad agencies had think creatively for controversial issues in our society.

1. Aids Awareness Campaign: Straight

Aids Awareness Campaign: Straight

Client: Federal Office of Public Health FOPH Switzerland
Advertising Agency: Euro RSCG Switzerland

2. Aids Awareness Campaign: Family

Aids Awareness Campaign: Family

Client: Federal Office of Public Health FOPH Switzerland
Advertising Agency: Euro RSCG Switzerland

3.  TMF Live Now Campaign : Amy

TMF:  Amy

Advertising Agency: Mortierbrigade, Belgium

4. Vergessen ist ansteckend Campaign :  Tub

Vergessen ist ansteckend: Tub

Adversiting Agency: Etwas Neues entsteht (Berlin)

Vergessen ist ansteckend means :  “Forgetting is contagious”

5.  Vergessen ist ansteckend Campaign: Office

Vergessen ist ansteckend “Forgetting is contagious”  Print Campaign: Office

Adversiting Agency: Etwas Neues entsteht (Berlin)

Vergessen ist ansteckend means :  “Forgetting is contagious”


6.  Amnesty International Campaign: Snow White

Amnesty International: Snow White

Advertising Agency: Unitas/RNL, Santiago, Chile

7.  WWF Campaign: Blood

WWF Campaign: Blood

Advertising Agency: LOWE GGK, Warsaw, Poland

8. Shared Responsibility: Kidnapping

Shared Responsibility: Kidnapping

Advertising Agency: Lowe/SSP3, Bogotá, Colombia

9. Multiple Sclerosis Australia: Use By Dates

Use by Dates

Advertising Agency: Cummins & Partners, Melbourne, Australia

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About Yeh Dalag

An advertising graduate and now in the field of social media marketing. I enjoy seeing the advertising world evolved into its full potential. More creative and insightful ads to share in the world wide web.

Posted on May 12, 2012, in Print Ads and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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