What is Integrated Advertising?
Posted by Yeh Dalag
In the world where technology is continuously evolving, marketers needs to adapt to reach their target audience. Gone are the days where the best medium in sending your advertising message through the traditional Print, Radio and TV. Now there a lot of ways to reached your target market while taking advantage of the new technologies that entered our society.
Social Media is one of the biggest influencer in the marketing world today and it creates viral advertising. This is where should advertisers take in to consideration of doing integrated advertising. It is a way of using different mediums and setting the campaign into a one seamless experience that possess the same tone. I found this impressive and interactive video explaining how Integrated Advertising is done.