(PLDT myDSL) | Philippines Advertising Crossover to Social Media (Part2): Aria Carino is Derek’s new ‘Anna’!

Looks like PLDT found the new “Anna” for Derek in the form of Aria Carino. With her simple beauty, witty song and lovely voice she won the title as “AriaBanana”. As you can see I am a big fan of this advertising campaign launched for PLDT myDSL that combines Social Media and TV advertising. In my opinion, this is the best social media crossover so far done by an advertiser here in the Philippines. Well keep in mind that this is based from my personal opinion and I guess I’m really bias since I really like this ad. The concept is solid and the execution is very well thought off. Here in the Philippines, we all know that a good ad campaign goes a long way. So now I am curious, what’s next for our young lover boy Derek Lorenzo and her new “Anna”?

Well time will tell as PLDT surprises as with another new refreshing and fun ad from this Annabanana concept. But now let’s all sit back and relax as we enjoy watching Aria’s video for Derek. So much better than Anna Banana! (Again, I’m bias).




About Yeh Dalag

An advertising graduate and now in the field of social media marketing. I enjoy seeing the advertising world evolved into its full potential. More creative and insightful ads to share in the world wide web.

Posted on October 26, 2012, in Social Media, TV Ads and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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