Dumb Ways to Die Campaign by Metro Trains Australia

Dying is a serious and sensitive topic in our society. That is why leave it to McCann Australia to present it in a new and refreshing way. Metro Trains Australia launched a campaign towards the public regarding safety. The ad campaign is presented through the medium of video with animated characters showing ways on how to die dumb. Yes! this is refreshing and with a very cool title “Dumb Ways to Die and backed up with a very amusing song.

This Ad is certainly out of the box and at the same time straight forward in delivering their message to the public. People should choose to be smart and practice safety on the road or even in their daily life actions. So let’s all have fun watching this awesome video by Metro Trains from the bright minds of McCann Australia.


About Yeh Dalag

An advertising graduate and now in the field of social media marketing. I enjoy seeing the advertising world evolved into its full potential. More creative and insightful ads to share in the world wide web.

Posted on November 17, 2012, in Social Media, TV Ads and tagged , , , , , . Bookmark the permalink. 1 Comment.

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