2013 Starbucks Christmas Planner Giveaway

Christmas is just around the corner and for all Starbucks planner collectors out there it only means double the coffee! In the Philippines, for most coffee drinkers the latest planner from Starbucks is their goal before the year ends. People are literally drinking twice as many coffee than they used too, just to collect stickers and claim the “must have” planner. Well I have to admit that I used to be one of those people until I grew tired of it. But don’t get me wrong, I really love the planners too. Now that I’m on a holiday vacation here in Australia, i didn’t see the latest design upfront. But since I’m always curious with their new concept, I researched it in the internet.

Hat’s off to the person who conceptualized this marketing strategy for Starbucks. This is a great way to build relationship from  the brand to it’s target audience. And what better way to be remembered the whole year by your loyal customers by being with them, planning their everyday schedules. Well now let’s all look at the new 2013 Starbucks planner design and see if it’s worth all the caffeine you’ll have for this whole month.

https://i0.wp.com/i46.tinypic.com/11so68g.jpg

Starbucks 2013 Planner

https://i0.wp.com/lh5.ggpht.com/-2Yvl6Q2wOJU/UJgJ2BJgiBI/AAAAAAAAPcU/0pCCag012d8/1-Starbucks-Planner-2013-31_thumb2.jpgPretty nice right? Would love to have the green or the white one and I need to know what inside looks like.

 

https://i0.wp.com/2.bp.blogspot.com/-t83CiuHjuFw/UJX1Gr5EJpI/AAAAAAAAVtU/uFtOgsM1WYI/s1600/2013_starbucks_planner11.jpg

https://i0.wp.com/lh6.ggpht.com/-a86609k0yyI/UJgKWklbqiI/AAAAAAAAPdE/VBYmuu9_1Sg/2-Starbucks-Planner-2013-12_thumb2.jpg

Another creative concept unveils when you look at it inside. Containing positive and encouraging sticky notes to share or just give you or someone else a positive boost. A really great insight used by the creative minds behind this 2013 planner design by Starbucks. Knowing that most of their market are professionals or College students who sometimes go through stress in a daily basis. So in my perspective they are promoting positivity rather than push their branding with this concept. Wish I can get my hands to this though one of the best design in my opinion. Enjoy to all those who already have their planners and for those who haven’t got enough stickers yet. Happy coffee drinking! ^_^ Enjoy the Filipino Christmas, it’s the best.

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About Yeh Dalag

An advertising graduate and now in the field of social media marketing. I enjoy seeing the advertising world evolved into its full potential. More creative and insightful ads to share in the world wide web.

Posted on December 4, 2012, in Branding and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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