Tide Print Ad Campaign: “Revive Your Whites”

Laundry products has been part of our daily lives and there are a lot of different brands battling in this industry. One of them is Tide, who’s been one of the leading brand. With it’s long track record in this market there are a lot of  different advertising approach needed to stay in tune with their consumers. Here’s a concept for a print ad by Leo Burnett, Sydney on how Tide is battling the fight against dirt. Showing extreme situation of dirty white clothes in a hospital setting showing Tide as the solution to bring back the white in your clothes. Bagging the tagline “Revive Your Whites” pretty much says it all on what’s the marketing message intended to be send to the audience.

This Print Ad campaign by Tide is composed of 4 concepts of jobs or activity that involves a lot of dirt. Namely; Skater, Jockey, Butcher and Nurse.


Tide: Jockey


Tide: Skater

Tide: Butcher


Tide: Waitress

Advertising Agency: Leo Burnett, Sydney, Australia / Hong Kong
Copywriters: Mark SchöllerA.Chris Moreira
Art Directors: A.Chris MoreiraMark Schöller
Photographer: Sean Izzard
Account Supervisors: Jeff Ho, Mirabelle Ng
Advertiser’s Supervisor: Anoop Abraham
Account Manager: Irene Leung

source: Ads of the World


About Yeh Dalag

An advertising graduate and now in the field of social media marketing. I enjoy seeing the advertising world evolved into its full potential. More creative and insightful ads to share in the world wide web.

Posted on December 11, 2012, in Print Ads and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: