Tide Print Ad Campaign: “Revive Your Whites”
Laundry products has been part of our daily lives and there are a lot of different brands battling in this industry. One of them is Tide, who’s been one of the leading brand. With it’s long track record in this market there are a lot of different advertising approach needed to stay in tune with their consumers. Here’s a concept for a print ad by Leo Burnett, Sydney on how Tide is battling the fight against dirt. Showing extreme situation of dirty white clothes in a hospital setting showing Tide as the solution to bring back the white in your clothes. Bagging the tagline “Revive Your Whites” pretty much says it all on what’s the marketing message intended to be send to the audience.
This Print Ad campaign by Tide is composed of 4 concepts of jobs or activity that involves a lot of dirt. Namely; Skater, Jockey, Butcher and Nurse.
Advertising Agency: Leo Burnett, Sydney, Australia / Hong Kong
Copywriters: Mark Schöller, A.Chris Moreira
Art Directors: A.Chris Moreira, Mark Schöller
Photographer: Sean Izzard
Account Supervisors: Jeff Ho, Mirabelle Ng
Advertiser’s Supervisor: Anoop Abraham
Account Manager: Irene Leung
source: Ads of the World