The Top 5 Finalists of Doritos “Crash the Superbowl Contest”
Doritos is one of the famous and favorite chips in the market today. With a fun and free spirited brand persona, truly it captured the heart of the consumers. Also for an advertising graduate like me, this would be a fun project to work with. So that’s why I personally think that this “Crash the Superbowl Contest” where Doritos asks their loyal consumers to make a TV ad for them for the next Superbowl is a bright idea. And we all know how big is that event for big brands in the market and advertising world. The opening of the Superbowl got almost the whole America and rest of the world watching. Which made it one of the must go to ad placement event for your next ad campaign. But big exposure never comes cheap. People knows that different brands launched their newest TV commercials in the opening event and those ads are one of the best. Since getting to place an ad in Superbowl is really a stretch of a budget, advertisers makes sure that it leaves a lasting impact.
That’s why Doritos came up with this brilliant contest where they leave all the creation to their fans. If you are their follower that means you know how to speak their language. Having the ability to produce a TV Ad that portrays this famous brand persona.
Honestly I learned about this contest only 5 hours ago and I was only looking for the Goat video of Doritos I saw in the news. I find it funny and perfect topic for my next post but after looking for it in YouTube it ended me to this post. I’m not complaining though, the more the merrier. So here are the top five finalist for the Doritos “Crash the Superbowl Contest”. Don’t forget to vote your favorite and may the most awesome concept wins.
Doritos| Express Check Out
Doritos | Fashionista Daddy
Doritos | Fetch
Doritos | Goat 4 Sale
Doritos | Road Chip