Fresh Concept for Animated Videos

There are a lot of creative animators out there who never fails to leave us amazed with their awesome workmanship. Bringing impossible and out of this world concepts come to life with their technical skills. Animation has always been a fascination of mine because of the intensity of emotion and it’s awesome way of capturing a moment that felt so real. Who haven’t watch a animated film yet that didn’t get real emotion out of it? Based on my personal experience, I can never forget Monster Inc. by Pixars where I literally felt tears on the side of my eyes during the farewell scene.

But also there is the type of animated videos where you fascinate on the detailing and conceptualization behind it. The flawlessness and clarity of the video that gives opportunity for more interesting concepts. I was actually inspired to create a post about this topic because of the video I watched from FMX 2013 that serves as their trailer for this years convention. FMX is a conference on Animation, Effects, Games and Transmedia held at Germany. Let me share this video that got me smiling because of it’s flawless execution and simple concept to back it up. Originally, what made me click this video is the caption “Imagine if Wild animals Ate Fastfood”. But after researching it, then I found out that it’s original title is Rolling Safari. The goal of this video is more on the technical aspect of it’s creation rather than the strong concept that can back it up. I remember my College professor rule in conceptualization, always follow the KISS rule! (Keep It Simple Stupid) So let’s all check this video that has a simple concept behind it that backed up with strong animation skills.  Showing how FMX 2013 can be so interesting and insightful this year.

Screenshot from one of the scene at Rolling Safari animated video.

Screenshot from one of the scene at Rolling Safari animated video.

The FMX trailers are traditionally created by students of the Institute of Animation, Effects and Digital Postproduction at Filmakademie Baden-Württemberg. The 2013 trailer Rollin’ Safari was directed by Kyra Buschor, Ännie Habermehl and Constantin Paeplow and produced by Valentina Bruening and Philipp Wolf.

Rollin’ Safari tells the story of a crocodile’s attempt to attack flamingos which is complicated by the animals’ physique: Both the flamingos and crocodiles have a spherical shape that gets in their ways. The unusual, funny tale rapidly gains a momentum of its own. source

Hoped you enjoy this video as much as I did. If you have any suggestion or concept for my next blog post feel free to leave a comment or message me. Also I encourage more information circulation about FMX 2013 conference and other animated videos that will leave us a smile in our face.


About Yeh Dalag

An advertising graduate and now in the field of social media marketing. I enjoy seeing the advertising world evolved into its full potential. More creative and insightful ads to share in the world wide web.

Posted on March 4, 2013, in TV Ads and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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