Amazing Ad Concept: Sponsored Heroes By Roberto Vergati Santos

Superheroes in my opinion are one of the few famous fictional characters out there. Imagine growing up knowing how Superman, Batman, Flash and other well known superhero characters fit in to our society. In our minds they are so real that it made us feel that we know them so well. So imagine seeing your favorite superhero endorsing a certain brand, how would that affect you as a consumer? I don’t see this concept as something impossible but rather it will be costly because of the copyright. Some may raise eyebrows about this idea, specially the comic books fanatics. But in an advertising point of view this is a out of the box concept.

That’s why after seeing a post from an FB creative page featuring the works of Sir Roberto Vergati Santos with this amazing concept of brand endorsement it gave me the creative pulse to blog about it. I am not a professional blogger and doing this is something personal for me. I want to post something that taps my attention and allows me to share something interesting regarding the advertising world. So let me showcase today, probably my most favorite collection of images that I found after browsing the internet. Superb visuals and strong concept to back it up. Quoted from the original post explaining the awesome concept behind Sponsored Heroes by Robertos Vergati Santos.

Imagine if one day capitalism reaches the point, where the big brands starts to sponsor the superheroes. How would this influence their images? Based on this hypothesis, I decided to experiment with some characters, and see what would be the results of such idea. source



Batman Endorsing Nike Brand



superman for LV bran


ironman endorsing mcdonalds fastfood


Captain America

captain america endorsing coca cola



flash endorsing red bull brand



wolverine endorsing adidas brand

XMEN for adidas brand



hulk endorsing monster brand

I hope you guys enjoyed this collection as much as I did. Brand endorsement is a big step for businesses out there. Because it allows you to give the brand an actual representation of who it is it as a person. Mostly they choose famous celebrities where they can see their business can be associated positively. Endorsement gives the brand someone to voice out their latest marketing pitch. That’s why seeing this collection woke up the advertising geek sleeping inside me because it is a really good concept. I’m actually looking forward to see a brand pursuing this idea and actually seeing it through. Creating an actual campaign that revolves around a famous, strong fictional superhero character.

If you want to see the complete collection of the “Sponsored Heroes” just visit this link.


About Yeh Dalag

An advertising graduate and now in the field of social media marketing. I enjoy seeing the advertising world evolved into its full potential. More creative and insightful ads to share in the world wide web.

Posted on March 19, 2013, in Branding and tagged , , , , , , , , . Bookmark the permalink. 2 Comments.

  1. There is a Japanese Anime Tiger and Bunny that used the same theme, sponsored heroes

  2. Oh cool! Will try to look it up later, thanks for sharing that. I really find this concept pretty awesome ^_^

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