Advertising Genius | Opel Corsa Campaign
Posted by Yeh Dalag
Advertising geniuses was conceive through strong consumer insight, strong marketing plan and an out of the box ideas. Being a advertising employee is actually a dream career for most but only few had the chance to actually be in it. There are a lot of creative minds out there but what separates them with the advertising geniuses is the ability to balance creativity with the product’s need. It’s never easy to tame a creative mind but once done it results into meaningful advertisements. That is how I personally view the Opel Corsa Campaign from Gitam BBDO, Israel. They explain through this video how the whole process was initiate and it’s impact to the company sales of the featured Opel Corsa.
Basically this is a good example where a creative person learned how to listen to their clients campaign objective. Then proper brainstorming time where they put in some web of ideas that revolves around consumer insight and how they can produce a big idea that meets the requirement. That’s where the advertising genius come up with a simple solution. Since Opel Corsa wants a new name for their next models that will fit the young demographics, why not just name it after the owner. Putting in an extra appeal and creating a new vibe in the automotive industry.
Now watch this video that explains the brainstorming process behind this campaign. Opel Corsa: The first car model named after its owner from Gitam BBDO, Israel.
Advertising Agency: Gitam BBDO, Israel
Executive Creative Director: Shani Gershi
Creative Directors: Karmel Abuzlaf, Sagi Blumberg
Art Director: Eitan Cohen
Copywriter: Arnon Rotem
Creative Planning Manager: Ran Allon
Executive Digital manager: Guy Poreh
Digital Client Manager: Amit Gurevich
Digital Studio manager: Karin Mazor
Digital Designer: Hezi Yosef
Flash Programmers: Roman Rozanov, Ilya Phatelevich
Executive Client Manager: Elika Merhavi
Client Manager: Yonatan Regev
Client Executive: Odelya Stern
Executive Planning Manager: Noa Shelach-Sobol
Planning Manager: Lili Aharon
Planner: Amir Biran
Agency Production Manager: Noga Sagi
Agency Producer: Tali Sasson, Yarden Bitton
Studio Manager: Shlomi Bar
Photoshop Artists: Alex Melik-Adamov, Ariel Vitkon
Studio Designers: Einat Vainstock, Sima Ben-Haim
I hope you enjoy this post and feel free to comment below about it. If your one of the owner of this fabulous car, please share to us how this type of approach influence you buying decision. It really helps to get feedback from your readers and specially from consumers. Well I wish you all a great day and thank you for taking the time to read this post.
About Yeh DalagAn advertising graduate and now in the field of social media marketing. I enjoy seeing the advertising world evolved into its full potential. More creative and insightful ads to share in the world wide web.
Posted on March 30, 2013, in Branding, Social Media and tagged Ads, Advertising, advertising genius, Branding, car, cars, opel, opel cora ad, opel corsa, opel corsa ad campaign. Bookmark the permalink. 1 Comment.