Dove Real Beauty Sketch Viral Campaign
Posted by Yeh Dalag
Dove has been known to push the advocacy of strengthening women all over the world. In my personal point of view they are one of the few brands who always makes sure to include a heart in all their ad campaigns.
In the fast pace world of marketing and advertising it’s so easy to have a commercialized mindset. Creating fashion trends and pushing it to the market though millions of dollars. Yes! I remember with all my heart the basic definition of advertising. It is a creative idea that SELLS but I was thought by my college mentors to also put VALUES into it. Having the opportunity to communicate to millions of people who gets exposed to ads in a daily basis gives power to the people behind those materials. I remember 7 years ago when I was asked, “Why Advertising?” I stupidly replied “because I enjoy the idea that you can manipulate the mindset of the people.” But when I graduated, it was tattooed in my mind and heart that advertising should push to inspire people in doing something positive for their community. It made me dream then to create an ad that has a heart and people will remember. That’s why even I’m feeling tired and caught up with work I can’t ignore this beautiful ad campaign by Dove. Something I personally wish to create someday.
This wonderful ad is backed up with a simple yet strong consumer insight. Focusing in the idea that woman has insecurities and most of the time they can’t see their real beauty. That’s why billions of dollars are earned by big companies that are in line with beauty products, clothing and etc. Because of the simple concept that woman needs to look beautiful as the standard set by the society to feel complete and accepted.
But I hope all the ladies out there get enlightened after watching this Dove Ad entitled “Dove Real Beauty Sketches”. Using the words of Dove in describing this brilliant concept: “Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. And don’t forget: YOU are more beautiful than you think!” source
Melinda on Dove Real Beauty Sketches: 26 year old woman explains how the support that women can give each other is really important and transformative. source
Kela on Dove Real Beauty Sketches: 40 year old mother explains how the Dove Real Beauty Sketches social experiment was nerve wracking but exciting at the same time. And how it is magical to see someone that knows they’re wonderful and beautiful. source
Florence on Dove Real Beauty Sketches: Florence explains how her choices in life reflect on her self-esteem. She makes the revelation that she has a toolbox of nice thoughts that help her feel good about her authentic self. source
Know more about Dove Real Beauty sketch by visiting their site: http://realbeautysketches.dove.com/
About Yeh DalagAn advertising graduate and now in the field of social media marketing. I enjoy seeing the advertising world evolved into its full potential. More creative and insightful ads to share in the world wide web.
Posted on April 21, 2013, in Branding, Social Media and tagged Advertising, beautiful woman, dove ad, dove ad campaign, dove real beauty, dove real beauty sketch, real beauty, Viral Marketing, woman. Bookmark the permalink. Leave a comment.