Naughty or Nice? | Kmart Christmas Commercial 2013 – Show Your Joe Boxer

Kmart newly released viral video got the netizens gushing over this “naughty or nice” concept introducing Joe Boxer’s designs for the holiday season. Featuring six gorgeous male models wearing tuxedo as their top and boxer shorts at the bottom. As they maintain their serious facial expressions while ringing the bells in the tune of a famous Christmas song JINGLE BELLS. I personally think that this is just a harmless humor from its creator giving the Holiday season an extra laugh.

There have been some backlashes towards this new Christmas viral video but I think people just needs to have a little humor sometimes. Looking back on some underwear video advertisements, I find this one harmless. Also people should take in to consideration that the video’s target market is more on the adult age so an extra naughtiness is a must.

But at the end of the day we are all entitled to our own opinion. As any PR personnel will say, “There’s no such thing as bad publicity”. Good or bad still at the end of the day people are checking it out. Now here’s a clip of the well known Kmart Christmas Commercial 2013 – Show Your Joe Boxer let me know which side you find it more relevant. Naughty or Nice!?


About Yeh Dalag

An advertising graduate and now in the field of social media marketing. I enjoy seeing the advertising world evolved into its full potential. More creative and insightful ads to share in the world wide web.

Posted on November 25, 2013, in Social Media, Viral Video and tagged , , , , . Bookmark the permalink. Leave a comment.

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