Steps to Consider on Starting Your First Digital Marketing Campaign

I took a break from the digital world and focus on some domestic tasks. Now that I’m getting ready to get back on board again I was caught in a moment thinking on what steps to consider if I want to host my own digital marketing campaign nowadays? I stood firm with my opinion that every digital campaign should be specifically tailored for the brand or product’s marketing needs and goals. But I guess there can be a basic step by step procedure you can follow when you want to brainstorm on that next big idea for your client’s marketing campaign.  So I decided to make my own list; a guide that can help newbies have a clearer direction on where to start.

Steps to Consider on Starting Your First Digital Marketing Campaign

Steps to Consider on Starting Your First Digital Marketing Campaign

1. Decide on how you want to position your brand online. A good marketer knows their brand persona and able to pin point the best marketing strategy to go for when pushing their brand. This principle still applied to digital marketing, where you must be able to have a clear grasp of who your brand should be.  By then you’ll be able to come up with a goal where your marketing campaign will be tailored from.

2. Do your RESEARCH. A great marketing idea is born out of a strong brand/consumer research. If you want to push your brand marketing online you must be aware on how to effectively approach your target audience. Research on their “online behavior” since each market has different activities when they browse the internet. Find out what website do they visit, during when do they go online, what are the things that can make them open your link/post and etc. This research can help you better decide on the type of tone you’ll use for your marketing campaign and what channels to tap.

3. Finalize on  what type of digital marketing campaign to use. Now that you know your brand and you’ve done your research it should help you decide on what type of digital marketing campaign will work well for your client/brand. Like traditional advertising, Digital Marketing also has a lot of channels and medium to choose from. Blogging, Social Media, Adwords, Online Contest, Viral Marketing and etc. It’s really up to you to decide which of these will work best for your marketing campaign goal. Also you can back up your digital marketing campaign with some traditional advertising for better result. But keep in mind to follow the KISS (Keep It Simple Stupid) guideline. Great marketing campaign are most of the time the simplest one.

digital marketing

4. Produce a strong promotional plan for your campaignYou’ll want to create a buzz on your launch and also milk your marketing campaign into it’s very last drop. That’s why I personally think that you should plan everything ahead. Many would agree with me when I say that one of the greatest fear of any marketers is to see their campaign fail. That’s why I think Pre-promotion is very important since your client expects high turnover during your campaign launch. Also you should be able to sustained the hype during and after your marketing campaign. A great digital campaign is useless if only few are aware about it.

5. Measure your campaigns success. After everything is said and done your client would want to see if your digital marketing campaign is worth it. Make sure to have a clear list of your marketing goal and analyze if you achieved it after your campaign’s duration. You can use online tools to measure your viral success or produce your own guidelines based on your goals.

After doing your digital marketing campaign make sure to learn from it. Whether if it’s a success or an epic fail the only thing you’ll get out of it is a new experience. I had this employer 4 years ago where he let us conceptualize and run our own digital marketing campaign. During success and failures he always makes sure that we learn something new from that experience to make sure to do better next time. Now I realized how that shaped me and how he invested for his employees to learn on hand.

I’m sure there are other guidelines to follow and I’m open for suggestions too. But right now this is my way of sharing what I’ve learned to all the newbies out there who wants to pursue digital marketing as a profession.

NO COPYRIGHT © INFRINGEMENT INTENDED. We don’t own this image and information. All rights and credit go directly to its rightful owner


About Yeh Dalag

An advertising graduate and now in the field of social media marketing. I enjoy seeing the advertising world evolved into its full potential. More creative and insightful ads to share in the world wide web.

Posted on January 30, 2014, in Branding, Social Media and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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