Author Archives: Yeh Dalag

5 Advantages of Being a Blogger

Nowadays, almost everyone has the basic technical skill to create their own blog site. There are tons of free hosting sites available online that caters to people who are interested to start blogging their way into the world wide web. Starting from the basics and slowly working their way to be an actual blogger. Learning the importance of proper blog keyword choices, targeting the right audience and creating an impactful blog post.

5 Advantages of Being a Blogger

So why go through all these efforts just to maintain a blog? Well let me share to all of you how being a blogger can be an advantage to anyone.

 

FIRST: BLOGGING HELPS YOU IMPROVE YOUR GRAMMAR.

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Having a good grammar is important especially with your professional career. I don’t think it should be perfect but it is a must to learn the basics. Blogging is a great medium for you to practice and at the same time improve your writing skill.

 

SECOND: BEING A BLOGGER HELPS YOU REFRESH YOUR MIND.

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This is actually the primary reason why I started blogging. I wanted to make sure that I won’t forget the things I’ve learned regarding advertising. Blogging is a great medium to actually refresh your mind from time to time regarding a topic or field of interest that you feel is important to you as a person.

 

THIRD: YOUR BLOG CAN BE YOUR ONLINE PORTFOLIO.

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Employers are now more active seeking online for their possible candidates to work in their company. Sharing your blog URL on your online account like LinkedIn, Jobstreet and etc. can give its viewer a clearer grasp on who you are professionally. Also, you can put a page in your blog dedicated to showcase your previous work materials.

 

FOURTH: BLOGGING CAN HELP YOU EARN EXTRA BUCKS

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I actually know some people that I’ve worked with who had earned a lot of cash from blogging. Mostly they are SEO professionals who are well equipped with the technical skills to actually generate revenue through their blogs. Also, well known bloggers with a good number of online followers may attract advertisers to invest in their blog.

 

FIFTH: BLOGGING HELPS YOU TAP THE CREATIVES SIDE IN YOU.

 

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One of the biggest challenge of being a blogger is to actually make sure that people find the interest to read your post. This will tap the creative side in you that you never knew existed. (Well at least for me, that’s how it works.) It feels nice to actually challenge yourself to create a more creative and insightful post to share in your blog site. It should be a constant goal for any blogger to give their page variety to keep it interesting and informative. Eventually you’ll see yourself channeling creative and timely ideas that are perfect for your blog.

 

Note:
NO COPYRIGHT © INFRINGEMENT INTENDED. We don’t own the images used to create this blog post. All rights and credit go directly to its rightful owner.
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Innovative Machine that Feed Dogs on the Street of Turkey

Here’s an innovative machine that is worthy of the saying “Just like hitting two birds with one stone.” A company from Turkey named Pugedon came up with an awesome idea that push two cause in one single concept. We have been taught by our government and other environmentalist to start recycling for the good of our mother earth. But Pugedon gives us another reason to recycle by allowing us to donate food to stray dogs. The idea is really simple, you need to donate plastic bottles and in exchange for that is an amount of food that will go straight to the pet bowl below the machine.

Dog Feeding Machine by Pugedon

Dog Feeding Machine

I imagine most of us had a dog in our home even once in our life. We all call them “Man’s Best friend”, that’s why I think this is a great motivation for anyone to support this idea. Why throw away your old plastic bottles if you can help a loving dog have a decent meal. Homeless dogs are an issue all over the world and they continue to grow. There are some public and private organizations that help decrease its number but it is a great challenge to put a roof over all the stray dogs head due to limited financial support.  So the next best thing is to help create a buzz for this Machine that helps feed homeless dogs. Even people with low income that passionately love animals can help out just by recycling their used plastic bottles.

Currently their campaign video has been wide spread in social media creating more awareness for this great cause. They also get free publicity by being part of the news online and local media. Here’s the video that introduces the dog feeding machine manufactured by Pugedon.

I hope that some big brands can support this cause and purchase a machine for it to be available worldwide. Promoting a habit of recycling and educating the public the value of being compassionate to animals.

How Social Media Helped a Dog Find a Happy Home

The Social Media phenomenon had taken our generation by storm. Most of the people we know have more than one social media profile dangling along the World Wide Web. But have you ever asked yourself on how you can utilize this new medium to make a difference in your community?

There have been a lot of bad feedbacks that people tends to throw towards social media networks. It varies from cyber bullying, privacy issues, spammers and many others. But we can’t deny how social media brought people in the world seems closer to each other. So instead of pointing out all the bad stuffs we got from this innovative medium of communication, let us try to see the bright side of the story. Social Media is proven to be a great channel to promote awareness for certain situations that needs to be address. This is also a great place for people to responsibly share their views and opinion to the greater public.

 

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Photo from Helen Rich Facebook Page

Just this morning, I saw an inspiring post in my Facebook newsfeed. It’s a story about a senior Labrador dog who had walked 30 miles back to its previous family and was rejected. This story resonated online buzz by the help of social media and other news websites. Luckily for Ma Kettle (the Labrador) story reached the person that will matter the most in her life. Florida heiress, Helen Rosburg, also known as the author Helen Rich reach out to Chautauqua County Animal Shelter in Sedan, Kansas through her personal assistant and adopted Ma. The lovely Labrador, now named Lady was picked up by Helen Rich’s assistant and was flew in to Florida through a private plane.  She’ll live in an 11,000 square foot home on 100-odd acres, with a whole menagerie of furry rescue companions.

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Photo from Chautauqua County Animal Shelter

 

Helen Rich and Dog Lady

Photo from Helen Rich Facebook Page

Let’s all be inspired with this beautiful story where social media had work its magic for the greater good. So maybe next time you feel negativity towards this medium, remember how creating online buzz had helped turn a sad story into a happy ending. How social media helped a dog find her forever home.

Note:
NO COPYRIGHT © INFRINGEMENT INTENDED. We don’t own this image and information. All rights and credit go directly to its rightful owner
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Heartwarming “ATM (Automated Thanking Machine” Ad Campaign by TD Canada

One factor for a corporate business to succeed is to have loyal customers that are willing to spread the good words about their great products or awesome services. There are times that business people tends to overlook this important factor of their business success. But TD Canada is one of the few who actually taken a good amount of time to send their warmest gratitude to their valued customers through a heartwarming gesture.

ATM Automated Thanking MAchine TD Canada

Corporate Banks tends to break out from the “cold” image they have from the public’s perception. Investing millions in their marketing efforts, just to make sure that they’ll be able to create more personal relationship with their clients. This is where TD Canada had succeeded by running this “ATM Automate Thanking Machine” campaign. Taking the time to know their customers in a more personal level and using an ATM to interact with them. Giving their valued clients gifts that are appropriate to their needs and personality is a big plus. TD Canada also used the internet as their medium of sharing this awesome experience featuring their chosen clients and pushing the hashtag #TDThanksYou.

ATM Automated Thanking Machine

This only shows that business is not all about money. It’s also important to look back and be grateful of the people who had been part of your success. Also, I personally love companies who spent their marketing money pushing a certain cause or spreading goodness in their community. There is no denying that a little heartwarming gesture can surely go a long way. As of today (July 31, 2014) this “ATM Automated Thanking Machine” YouTube clip had already reached 2,969,409 views after being posted last July 24, 2014. This only shows that promoting kindness and gratitude will never be left unnoticed.

Innovative Eyes on the Road Ad by Volkswagen

We get that constant reminder by public and private organizations about road safety. We tend to ignore the prints, radio and even TV Ads that they produce due to it’s lack of appeal. But Volkswagen tried this innovative ad concept that will show people why they should always have their eyes on the road while driving. A closely similar situation was been showed to a group of movie goers who’s focused in a video clip in a drivers perspective. As they watch the clip, a location based broadcaster was installed in the cinema area sending a message to all movie goers. Everyone checked their phone and was shocked to hear a crashed. This is a very brilliant idea to showcase what will happen in real life if we took our eyes off the road even for a second just to check our phone. You can hear the movie goers reaction when the car crashed in the clip which is in my opinion makes this Eyes on the Road ad by Volkswagen truly innovative and effective.

I personally think that there are various elements that makes an ad works specially if you are pushing for a PSA. First is the simplicity of the concept. Remember that you are not there to explain all the details to your audience so never forget the K.I.S.S. rule in advertising. Second is that it must be relate-able, making the viewers feel that it’s exactly made for them. Lastly is the WOW factor, make them feel refreshed by sending your message in an innovative way. That’s why I really like this PSA from Volkswagen because I find it simple, relate-able and has a WOW factor. So thumbs up to all the brilliant minds behind this awesome ad.

Awesome Tourism Campaign | It’s More Fun in the Philippines

Now that summer is almost over, I want to give tribute to our current tourism campaign here in the Philippines. Great job to whomever coined this copy “It’s More Fun in the Philippines” that surely appeals to foreign and balikbayan tourists. Our country is well known due to our amazing beaches and hospitable culture. So it’s no surprise that we can consider our homeland one of the best tourist destinations in the world. A gem that’s been waiting to be discover and rediscover.

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We all know how tourism plays a big part in a country’s economy that’s why it’s a good idea for our government to launch a strong campaign to reach potential tourists. Having one of the best Summer weather and white sand Beaches like Palawan and Boracay that are both well known around the world.

Truth been told that there are other strong Asian destination campaigns out there, so it is a must for us to step up. And so we did by creating a good campaign entitled IT’S MORE FUN IN THE PHILIPPINES. Backing it up with an awesome and informative website plus simple yet appealing print/web materials. In an era of Social Media it is very important that your materials will be shareable to your target audiences. Catching their attention and leaving a lasting impression. So that’s why I personally think that this ongoing campaign really helped boost our country’s  tourism. Also there are new places like Baler and Camarines Sur that shows promising impact to all tourists both local and international.

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Tourism creates jobs and helps local businesses expands to its full potential. So good job for the Department of Tourism for this awesome initiative. As a Filipino I believe with all my heart that regardless of all the negative issues happening here in my country, It’s still more fun in the Philippines.

McDonalds and Coca Cola #BETTERTOGETHER Ad Campaign

McDonald’s Philippines together with Coca-Cola recently launched a new ad campaign promoting real life connection between family, loveones and friends. As we all know Social Media has been a very important factor in everyone’s life nowadays regardless if you’re young or old. It has been a platform for people to stay connected to one another and get the latest updates in each other’s life. But let’s not forget the importance of being actually together with your family, friends and loveones. That  feeling you get when you hear a good laugh over a silly joke, take wacky photos and to be able to feel one’s presence through simple gestures. Though this is an era where internet and social media had been dominant, let’s not forgot the classic hangouts.

So this is why I super love the concept of the #BETTERTOGETHER ad campaign from McDonalds and Coca Cola because they manage to promote this classic value of real life connection using the concept of social media. Even their launch was very innovative and appealing. Using props and icons from our favorite social networks and transforming it to actual life size props.

Here are some photos I grabbed from McDonalds Philippines Facebook Page on their #BETTERTOGETHER launch.

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And ofcourse with this ad campaign comes a new awesome food bundles to order from our favorite fast-food chain McDonalds. Introducing three BFF Bundles that includes all our favorites; choose between the BFF Burger Bundles, BFF Fries and Coke Float Combo and BFF Chicken Bundles. It’s hard not to love this new food bundles perfect for the group’s bonding time. But let’s not forget that the #BETTERTOGETHER campaign is backed up with a fun and awesome TV ad concept. The song will surely grow on you after watching it during your favorite show’s commercial breaks.

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I hope you enjoyed this awesome ad brought to you by McDonalds and Coca Cola. Don’t forget to try out their BFF Bundles next time you hangout with your friends and loveones.

 

Note:
NO COPYRIGHT © INFRINGEMENT INTENDED. We don’t own this image and information. All rights and credit go directly to its rightful owner

Brand Wars: Mac vs PC to Samsung vs Apple

As consumers it is very hard to ignore when there are on-going brand wars specially if they are funding ads to showcase it. Two Giant tech companies with almost the same products will be my highlight for this blog post. This is inspired by a recent Samsung Ad I watched  promoting the Galaxy Tab Pro 10.1. I usually don’t finish an ad unless it has a good copy to start with and this one has. As a young professional I can relate to it but the best part is the surprise in the middle of the ad.

I know I’m watching a Samsung commercial so my first guess is to see their product behind the pencil that’s being highlighted at first. But this is advertising and people need to think out of the box! So what do I see next? An Ipad Air in a Samsung video. That’s really priceless and next is the time for the V.O. to showcase why Samsung Galaxy Tab Pro 10.1 is better than an Ipad Air. I attached the said commercial here so you can enjoy it too.

Wanna know my favorite part behind this ad’s concept? Well let’s just say that it looks really similar with the MAC vs PC ads released last 2006 that also had a lot of followings. Before Apple and Samsung there was a Mac vs PC rivalry. The Internet got big and PC manufacturers is one of the tech business who gained most out of this new technology evolution. Every home and office has a PC use for professional or educational purposes. Then Apple launched their MAC where it’s more compact, bigger memory, not prone to have viruses and to make the long story short a better version of a usual PC. Basically through this Mac vc PC ad they are doing direct comparison with the two said product. Watch one of the Mac vs PC ad below to see the concept comparison.

Well this is just my own opinion about the said two ad campaigns and I may be wrong about it. But at the end of the day, you’ll have to agree with me I guess if I say that both are equally entertaining. Also this type of ad tactics can help the consumers know more a  about the product comparison that may influence their decision making on what to buy. Brand Wars will always be present but let’s all just remember that’s how business works.

 

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Apple’s ‘Get a Mac,’ the Complete Campaign

Gotta Love Chevy’s 2014 Commercial “Maddie”

Earlier while eating breakfast, Chevy’s 2014 Commercial entitle MADDIE was feature in the news. It made me stop and watch because the host describe it as a heartwarming story about a girl and her dog. Since I have 100% fondness over mans best friend, I focus on this new commercial by Chevrolet. It will show you a journey of a precious friendship that lasted through the test of time.

2014 Chevy Commercial - Maddie

The scene started in the present where the woman needed to put her best friend dog to sleep at the Vet. Then it was followed by video clips going backward up to the day she got the little puppy and name her Maddie. At the last part of this video shows the ad’s copy “A bestfriend for life’s journey.”

Watching this won’t make you feel that this is an ad for a car brand. But personally, I like that it gives you that feeling. Ever since my college years, I was never a fan of commercialized ads. Though I do understand that every elements of the ad was always based on the target audience and the message it wants to convey. So having that thought  made me appreciate this ad more. It gives the brand an image of  having a huge heart that wants to be a part of their consumer’s daily life. Showing a brand that can be reliable and can be a great companion in all your life’s journey. Choosing to touch the heart of millions over selling their automotive excellence is really admirable. Because as a consumer that has a brief  background in advertising, you’ll want an ad that will be remembered and loved by your audience. Though the basic principle of adverting is it’s a creative idea that sells but emphasizing on the “CREATIVE IDEA” made the field advertising different from being a salesman. Because in this field, it’ll give you “Creative Freedom” to market your product and brand without doing what a salesman should do.

Well I hope you enjoyed this new Chevy ad  as much as I did. If you are a dog lover, it will be impossible for you not to love this one. The host in the news describe it as something too sad for a car commercial but for me I find it to have the equal elements of life itself. Life gets really tough and you will have good and bad days. But when all thing is said and done, at the end of the day it’s always better to have a bestfriend in your life’s journey.

Unique PSA | Dumb Ways to Valentines

Are you aware of this Public Service Announcement in Australia’s Metro? Well if not this is a must see for everyone! I actually first saw this during my first week of stay in Sydney last October 2012 and it’s really hard to ignore. They gave PSA a unique twist by sending a serious message of safety in a very amusing manner. This is a fresh take on the usual seriousness of PSA brings and just showing the literal ways that could happen if you don’t prioritize safety. Also the jingle of Dumb Ways to Die is very appealing and I  caught myself singing it over and over.

Dumb Ways to Valentine

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This Valentines season, they release this cute greetings for everyone entitled DUMB WAYS TO VALENTINEs. Never fails to make you laugh, even just a little.  I’m a really a fan of this bunch of dumb cuties. So just thought this would be a great Valentines day post to share to everyone.

 

Also watched the other Dumb Ways to Die version released in their YouTube account.

Happy Valentines Day everyone! Also don’t forget to stay safe with your love ones.

 

Note:  NO COPYRIGHT © INFRINGEMENT INTENDED. We don’t own this image and information. All rights and credit go directly to its rightful owner