Category Archives: Branding
Nowadays, almost everyone has the basic technical skill to create their own blog site. There are tons of free hosting sites available online that caters to people who are interested to start blogging their way into the world wide web. Starting from the basics and slowly working their way to be an actual blogger. Learning the importance of proper blog keyword choices, targeting the right audience and creating an impactful blog post.
So why go through all these efforts just to maintain a blog? Well let me share to all of you how being a blogger can be an advantage to anyone.
FIRST: BLOGGING HELPS YOU IMPROVE YOUR GRAMMAR.
Having a good grammar is important especially with your professional career. I don’t think it should be perfect but it is a must to learn the basics. Blogging is a great medium for you to practice and at the same time improve your writing skill.
SECOND: BEING A BLOGGER HELPS YOU REFRESH YOUR MIND.
This is actually the primary reason why I started blogging. I wanted to make sure that I won’t forget the things I’ve learned regarding advertising. Blogging is a great medium to actually refresh your mind from time to time regarding a topic or field of interest that you feel is important to you as a person.
THIRD: YOUR BLOG CAN BE YOUR ONLINE PORTFOLIO.
Employers are now more active seeking online for their possible candidates to work in their company. Sharing your blog URL on your online account like LinkedIn, Jobstreet and etc. can give its viewer a clearer grasp on who you are professionally. Also, you can put a page in your blog dedicated to showcase your previous work materials.
FOURTH: BLOGGING CAN HELP YOU EARN EXTRA BUCKS
I actually know some people that I’ve worked with who had earned a lot of cash from blogging. Mostly they are SEO professionals who are well equipped with the technical skills to actually generate revenue through their blogs. Also, well known bloggers with a good number of online followers may attract advertisers to invest in their blog.
FIFTH: BLOGGING HELPS YOU TAP THE CREATIVES SIDE IN YOU.
One of the biggest challenge of being a blogger is to actually make sure that people find the interest to read your post. This will tap the creative side in you that you never knew existed. (Well at least for me, that’s how it works.) It feels nice to actually challenge yourself to create a more creative and insightful post to share in your blog site. It should be a constant goal for any blogger to give their page variety to keep it interesting and informative. Eventually you’ll see yourself channeling creative and timely ideas that are perfect for your blog.
One factor for a corporate business to succeed is to have loyal customers that are willing to spread the good words about their great products or awesome services. There are times that business people tends to overlook this important factor of their business success. But TD Canada is one of the few who actually taken a good amount of time to send their warmest gratitude to their valued customers through a heartwarming gesture.
Corporate Banks tends to break out from the “cold” image they have from the public’s perception. Investing millions in their marketing efforts, just to make sure that they’ll be able to create more personal relationship with their clients. This is where TD Canada had succeeded by running this “ATM Automate Thanking Machine” campaign. Taking the time to know their customers in a more personal level and using an ATM to interact with them. Giving their valued clients gifts that are appropriate to their needs and personality is a big plus. TD Canada also used the internet as their medium of sharing this awesome experience featuring their chosen clients and pushing the hashtag #TDThanksYou.
This only shows that business is not all about money. It’s also important to look back and be grateful of the people who had been part of your success. Also, I personally love companies who spent their marketing money pushing a certain cause or spreading goodness in their community. There is no denying that a little heartwarming gesture can surely go a long way. As of today (July 31, 2014) this “ATM Automated Thanking Machine” YouTube clip had already reached 2,969,409 views after being posted last July 24, 2014. This only shows that promoting kindness and gratitude will never be left unnoticed.
We get that constant reminder by public and private organizations about road safety. We tend to ignore the prints, radio and even TV Ads that they produce due to it’s lack of appeal. But Volkswagen tried this innovative ad concept that will show people why they should always have their eyes on the road while driving. A closely similar situation was been showed to a group of movie goers who’s focused in a video clip in a drivers perspective. As they watch the clip, a location based broadcaster was installed in the cinema area sending a message to all movie goers. Everyone checked their phone and was shocked to hear a crashed. This is a very brilliant idea to showcase what will happen in real life if we took our eyes off the road even for a second just to check our phone. You can hear the movie goers reaction when the car crashed in the clip which is in my opinion makes this Eyes on the Road ad by Volkswagen truly innovative and effective.
I personally think that there are various elements that makes an ad works specially if you are pushing for a PSA. First is the simplicity of the concept. Remember that you are not there to explain all the details to your audience so never forget the K.I.S.S. rule in advertising. Second is that it must be relate-able, making the viewers feel that it’s exactly made for them. Lastly is the WOW factor, make them feel refreshed by sending your message in an innovative way. That’s why I really like this PSA from Volkswagen because I find it simple, relate-able and has a WOW factor. So thumbs up to all the brilliant minds behind this awesome ad.
McDonald’s Philippines together with Coca-Cola recently launched a new ad campaign promoting real life connection between family, loveones and friends. As we all know Social Media has been a very important factor in everyone’s life nowadays regardless if you’re young or old. It has been a platform for people to stay connected to one another and get the latest updates in each other’s life. But let’s not forget the importance of being actually together with your family, friends and loveones. That feeling you get when you hear a good laugh over a silly joke, take wacky photos and to be able to feel one’s presence through simple gestures. Though this is an era where internet and social media had been dominant, let’s not forgot the classic hangouts.
So this is why I super love the concept of the #BETTERTOGETHER ad campaign from McDonalds and Coca Cola because they manage to promote this classic value of real life connection using the concept of social media. Even their launch was very innovative and appealing. Using props and icons from our favorite social networks and transforming it to actual life size props.
Here are some photos I grabbed from McDonalds Philippines Facebook Page on their #BETTERTOGETHER launch.
And ofcourse with this ad campaign comes a new awesome food bundles to order from our favorite fast-food chain McDonalds. Introducing three BFF Bundles that includes all our favorites; choose between the BFF Burger Bundles, BFF Fries and Coke Float Combo and BFF Chicken Bundles. It’s hard not to love this new food bundles perfect for the group’s bonding time. But let’s not forget that the #BETTERTOGETHER campaign is backed up with a fun and awesome TV ad concept. The song will surely grow on you after watching it during your favorite show’s commercial breaks.
I hope you enjoyed this awesome ad brought to you by McDonalds and Coca Cola. Don’t forget to try out their BFF Bundles next time you hangout with your friends and loveones.
NO COPYRIGHT © INFRINGEMENT INTENDED. We don’t own this image and information. All rights and credit go directly to its rightful owner
As consumers it is very hard to ignore when there are on-going brand wars specially if they are funding ads to showcase it. Two Giant tech companies with almost the same products will be my highlight for this blog post. This is inspired by a recent Samsung Ad I watched promoting the Galaxy Tab Pro 10.1. I usually don’t finish an ad unless it has a good copy to start with and this one has. As a young professional I can relate to it but the best part is the surprise in the middle of the ad.
I know I’m watching a Samsung commercial so my first guess is to see their product behind the pencil that’s being highlighted at first. But this is advertising and people need to think out of the box! So what do I see next? An Ipad Air in a Samsung video. That’s really priceless and next is the time for the V.O. to showcase why Samsung Galaxy Tab Pro 10.1 is better than an Ipad Air. I attached the said commercial here so you can enjoy it too.
Wanna know my favorite part behind this ad’s concept? Well let’s just say that it looks really similar with the MAC vs PC ads released last 2006 that also had a lot of followings. Before Apple and Samsung there was a Mac vs PC rivalry. The Internet got big and PC manufacturers is one of the tech business who gained most out of this new technology evolution. Every home and office has a PC use for professional or educational purposes. Then Apple launched their MAC where it’s more compact, bigger memory, not prone to have viruses and to make the long story short a better version of a usual PC. Basically through this Mac vc PC ad they are doing direct comparison with the two said product. Watch one of the Mac vs PC ad below to see the concept comparison.
Well this is just my own opinion about the said two ad campaigns and I may be wrong about it. But at the end of the day, you’ll have to agree with me I guess if I say that both are equally entertaining. Also this type of ad tactics can help the consumers know more a about the product comparison that may influence their decision making on what to buy. Brand Wars will always be present but let’s all just remember that’s how business works.
Earlier while eating breakfast, Chevy’s 2014 Commercial entitle MADDIE was feature in the news. It made me stop and watch because the host describe it as a heartwarming story about a girl and her dog. Since I have 100% fondness over mans best friend, I focus on this new commercial by Chevrolet. It will show you a journey of a precious friendship that lasted through the test of time.
The scene started in the present where the woman needed to put her best friend dog to sleep at the Vet. Then it was followed by video clips going backward up to the day she got the little puppy and name her Maddie. At the last part of this video shows the ad’s copy “A bestfriend for life’s journey.”
Watching this won’t make you feel that this is an ad for a car brand. But personally, I like that it gives you that feeling. Ever since my college years, I was never a fan of commercialized ads. Though I do understand that every elements of the ad was always based on the target audience and the message it wants to convey. So having that thought made me appreciate this ad more. It gives the brand an image of having a huge heart that wants to be a part of their consumer’s daily life. Showing a brand that can be reliable and can be a great companion in all your life’s journey. Choosing to touch the heart of millions over selling their automotive excellence is really admirable. Because as a consumer that has a brief background in advertising, you’ll want an ad that will be remembered and loved by your audience. Though the basic principle of adverting is it’s a creative idea that sells but emphasizing on the “CREATIVE IDEA” made the field advertising different from being a salesman. Because in this field, it’ll give you “Creative Freedom” to market your product and brand without doing what a salesman should do.
Well I hope you enjoyed this new Chevy ad as much as I did. If you are a dog lover, it will be impossible for you not to love this one. The host in the news describe it as something too sad for a car commercial but for me I find it to have the equal elements of life itself. Life gets really tough and you will have good and bad days. But when all thing is said and done, at the end of the day it’s always better to have a bestfriend in your life’s journey.
Are you aware of this Public Service Announcement in Australia’s Metro? Well if not this is a must see for everyone! I actually first saw this during my first week of stay in Sydney last October 2012 and it’s really hard to ignore. They gave PSA a unique twist by sending a serious message of safety in a very amusing manner. This is a fresh take on the usual seriousness of PSA brings and just showing the literal ways that could happen if you don’t prioritize safety. Also the jingle of Dumb Ways to Die is very appealing and I caught myself singing it over and over.
This Valentines season, they release this cute greetings for everyone entitled DUMB WAYS TO VALENTINEs. Never fails to make you laugh, even just a little. I’m a really a fan of this bunch of dumb cuties. So just thought this would be a great Valentines day post to share to everyone.
Also watched the other Dumb Ways to Die version released in their YouTube account.
Happy Valentines Day everyone! Also don’t forget to stay safe with your love ones.
Note: NO COPYRIGHT © INFRINGEMENT INTENDED. We don’t own this image and information. All rights and credit go directly to its rightful owner
I took a break from the digital world and focus on some domestic tasks. Now that I’m getting ready to get back on board again I was caught in a moment thinking on what steps to consider if I want to host my own digital marketing campaign nowadays? I stood firm with my opinion that every digital campaign should be specifically tailored for the brand or product’s marketing needs and goals. But I guess there can be a basic step by step procedure you can follow when you want to brainstorm on that next big idea for your client’s marketing campaign. So I decided to make my own list; a guide that can help newbies have a clearer direction on where to start.
Steps to Consider on Starting Your First Digital Marketing Campaign
1. Decide on how you want to position your brand online. A good marketer knows their brand persona and able to pin point the best marketing strategy to go for when pushing their brand. This principle still applied to digital marketing, where you must be able to have a clear grasp of who your brand should be. By then you’ll be able to come up with a goal where your marketing campaign will be tailored from.
2. Do your RESEARCH. A great marketing idea is born out of a strong brand/consumer research. If you want to push your brand marketing online you must be aware on how to effectively approach your target audience. Research on their “online behavior” since each market has different activities when they browse the internet. Find out what website do they visit, during when do they go online, what are the things that can make them open your link/post and etc. This research can help you better decide on the type of tone you’ll use for your marketing campaign and what channels to tap.
3. Finalize on what type of digital marketing campaign to use. Now that you know your brand and you’ve done your research it should help you decide on what type of digital marketing campaign will work well for your client/brand. Like traditional advertising, Digital Marketing also has a lot of channels and medium to choose from. Blogging, Social Media, Adwords, Online Contest, Viral Marketing and etc. It’s really up to you to decide which of these will work best for your marketing campaign goal. Also you can back up your digital marketing campaign with some traditional advertising for better result. But keep in mind to follow the KISS (Keep It Simple Stupid) guideline. Great marketing campaign are most of the time the simplest one.
4. Produce a strong promotional plan for your campaign. You’ll want to create a buzz on your launch and also milk your marketing campaign into it’s very last drop. That’s why I personally think that you should plan everything ahead. Many would agree with me when I say that one of the greatest fear of any marketers is to see their campaign fail. That’s why I think Pre-promotion is very important since your client expects high turnover during your campaign launch. Also you should be able to sustained the hype during and after your marketing campaign. A great digital campaign is useless if only few are aware about it.
5. Measure your campaigns success. After everything is said and done your client would want to see if your digital marketing campaign is worth it. Make sure to have a clear list of your marketing goal and analyze if you achieved it after your campaign’s duration. You can use online tools to measure your viral success or produce your own guidelines based on your goals.
After doing your digital marketing campaign make sure to learn from it. Whether if it’s a success or an epic fail the only thing you’ll get out of it is a new experience. I had this employer 4 years ago where he let us conceptualize and run our own digital marketing campaign. During success and failures he always makes sure that we learn something new from that experience to make sure to do better next time. Now I realized how that shaped me and how he invested for his employees to learn on hand.
I’m sure there are other guidelines to follow and I’m open for suggestions too. But right now this is my way of sharing what I’ve learned to all the newbies out there who wants to pursue digital marketing as a profession.
NO COPYRIGHT © INFRINGEMENT INTENDED. We don’t own this image and information. All rights and credit go directly to its rightful owner
Most of people with my same age will agree when I say that Simpsons and LEGO are two of our favorites during our childhood. I think they are still both a hit today and this new LEGO collectibles for this year 2014 is a proof to that statement.
Image: Courtesy of Lego
This tie up brings a new experience for all the kids out there and also the kids at heart. The Simpsons LEGO collection will surely be a hit for young adults like me and maybe other toy collectors. I never really wanted a toy for a long time since I’m already 25 years old but now I’m proud to say that I want one of this. There’s also an interesting information that I got from Mashable.com, the actual show will make an episode to highlight this new collection.
So watch out as this will debut on May 2014 and the Simpsons LEGO house will be release first on Feb 2014. It will sell for $199.99 and the mini character figures will be $3.99 per piece. Now this is something to watch out this year!
Dove has been known to push the advocacy of strengthening women all over the world. In my personal point of view they are one of the few brands who always makes sure to include a heart in all their ad campaigns.
In the fast pace world of marketing and advertising it’s so easy to have a commercialized mindset. Creating fashion trends and pushing it to the market though millions of dollars. Yes! I remember with all my heart the basic definition of advertising. It is a creative idea that SELLS but I was thought by my college mentors to also put VALUES into it. Having the opportunity to communicate to millions of people who gets exposed to ads in a daily basis gives power to the people behind those materials. I remember 7 years ago when I was asked, “Why Advertising?” I stupidly replied “because I enjoy the idea that you can manipulate the mindset of the people.” But when I graduated, it was tattooed in my mind and heart that advertising should push to inspire people in doing something positive for their community. It made me dream then to create an ad that has a heart and people will remember. That’s why even I’m feeling tired and caught up with work I can’t ignore this beautiful ad campaign by Dove. Something I personally wish to create someday.
This wonderful ad is backed up with a simple yet strong consumer insight. Focusing in the idea that woman has insecurities and most of the time they can’t see their real beauty. That’s why billions of dollars are earned by big companies that are in line with beauty products, clothing and etc. Because of the simple concept that woman needs to look beautiful as the standard set by the society to feel complete and accepted.
But I hope all the ladies out there get enlightened after watching this Dove Ad entitled “Dove Real Beauty Sketches”. Using the words of Dove in describing this brilliant concept: “Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. And don’t forget: YOU are more beautiful than you think!” source
Melinda on Dove Real Beauty Sketches: 26 year old woman explains how the support that women can give each other is really important and transformative. source
Kela on Dove Real Beauty Sketches: 40 year old mother explains how the Dove Real Beauty Sketches social experiment was nerve wracking but exciting at the same time. And how it is magical to see someone that knows they’re wonderful and beautiful. source
Florence on Dove Real Beauty Sketches: Florence explains how her choices in life reflect on her self-esteem. She makes the revelation that she has a toolbox of nice thoughts that help her feel good about her authentic self. source
Know more about Dove Real Beauty sketch by visiting their site: http://realbeautysketches.dove.com/