Category Archives: TV Ads
Superbowl Ads are famous to in the field of advertising due to the fact that it is an awaited event for most people in the industry. Since the whole world has it’s eyes focus to this event this is a great place to target a wide range of audience in a short span of time. Also this is known to be one of the most expensive event to place an ad so the material should better be worth it.
From out of the box ideas to fun and sassy that’s what you’ll expect in this event. The ad that will be remembered the most will surely create a viral marketing effect through the internet. So I decided to run this whole week some of the ads that was launch in this year’s Superbowl event. Starting it out with a simple yet with an angst commercial from Budweiser Black Crown entitled “Celebration”.
“The loud, the savvy, the famous. It took all of us to taste and choose the new Budweiser Black Crown. Our kind of beer. A golden amber lager to match our night. The smooth and distinctive Budweiser Black Crown.”
Aired in the first quarter of the Super Bowl, air date Sunday February 3, 2013. (source)
Advertising Agency: Anomaly, USA
Budweiser showing their serious side through this ad where they launch a new product under their well know brand. Showing how Budweiser Black Crown fit in to the market. Targeting sassy people and encouraging them with the lifestyle of beer drinking. This commercial shows that Budweiser can also fit in with the classy type of target audience and showing off it’s angst through the color of black.
I personally think that targeting an upscale market is a pretty great move for this brand. Because tapping an audience where scotch, cocktails and wine as their go to drink in a party shows that it’s a great position to promote beer drinking. Being a famous beer brand gives the product an edge when it come to quality and taste. Also my most favorite aspect from this ad is the rocks star vibe that was translated trough it. You can see that they are targeting the strong, classy and sophisticated men/women out there. People in the upscale community who are not afraid to try something different and choosing a drink that is not the usual choice for that kind of scene. Also the black feel in it makes it look tasteful, sophisticated yet with strong persona.
Excited to see the latest summer station ID from your favorite network? Well that goes for all the other Filipinos out there who have been always curious on what type of concept will the Kapuso and Kapamilya network will go for this year. I am personally a proud Kapamilya but I have to admit that GMA had gone a long way with their original and fresh concepts.
Well as we all wait for the unveiling of the 2013 Station ID of this two big TV networks, let’s look back on their last year’s Summer TVC. Let’s start with the Kapamilya network showcasing Ms. Sarah Geronimo and Gerald Anderson song entitled “Pinoy Summer Da Best Forever”.
ABS-CBN 2012 Summer Station ID
Last 2012 ABS-CBN used the Pinoy Fiesta theme with colorful splash of colors everywhere. Showing how fun and festive Filipino people celebrate their summer with friends, family and special someone. I’m sure most Filipinos will agree with me this that it’s really more fun to spend summer in the Philippines. Good food, beautiful beaches, happy people and festive atmosphere. It just make you feel proud to be Pinoy.
GMA Network 2012 Summer Station ID
Now here’s GMA showing all Kapuso out there how to have fun in the sun. There’s nothing more fun than partying and hanging out every summer. Children look at summer as vacation time so they can play all day. Some take the opportunity to splurge under the heat of the sun with cool vacation experience.
Now I’m more and more excited to see the 2013 Summer station ID for GMA and ABS-CBN! Making sure that they get to celebrate and be part of every Filipinos summer experience. Happy Summer to everyone!
There are a lot of creative animators out there who never fails to leave us amazed with their awesome workmanship. Bringing impossible and out of this world concepts come to life with their technical skills. Animation has always been a fascination of mine because of the intensity of emotion and it’s awesome way of capturing a moment that felt so real. Who haven’t watch a animated film yet that didn’t get real emotion out of it? Based on my personal experience, I can never forget Monster Inc. by Pixars where I literally felt tears on the side of my eyes during the farewell scene.
But also there is the type of animated videos where you fascinate on the detailing and conceptualization behind it. The flawlessness and clarity of the video that gives opportunity for more interesting concepts. I was actually inspired to create a post about this topic because of the video I watched from FMX 2013 that serves as their trailer for this years convention. FMX is a conference on Animation, Effects, Games and Transmedia held at Germany. Let me share this video that got me smiling because of it’s flawless execution and simple concept to back it up. Originally, what made me click this video is the caption “Imagine if Wild animals Ate Fastfood”. But after researching it, then I found out that it’s original title is Rolling Safari. The goal of this video is more on the technical aspect of it’s creation rather than the strong concept that can back it up. I remember my College professor rule in conceptualization, always follow the KISS rule! (Keep It Simple Stupid) So let’s all check this video that has a simple concept behind it that backed up with strong animation skills. Showing how FMX 2013 can be so interesting and insightful this year.
The FMX trailers are traditionally created by students of the Institute of Animation, Effects and Digital Postproduction at Filmakademie Baden-Württemberg. The 2013 trailer Rollin’ Safari was directed by Kyra Buschor, Ännie Habermehl and Constantin Paeplow and produced by Valentina Bruening and Philipp Wolf.
Rollin’ Safari tells the story of a crocodile’s attempt to attack flamingos which is complicated by the animals’ physique: Both the flamingos and crocodiles have a spherical shape that gets in their ways. The unusual, funny tale rapidly gains a momentum of its own. source
Hoped you enjoy this video as much as I did. If you have any suggestion or concept for my next blog post feel free to leave a comment or message me. Also I encourage more information circulation about FMX 2013 conference and other animated videos that will leave us a smile in our face.
Doritos is one of the famous and favorite chips in the market today. With a fun and free spirited brand persona, truly it captured the heart of the consumers. Also for an advertising graduate like me, this would be a fun project to work with. So that’s why I personally think that this “Crash the Superbowl Contest” where Doritos asks their loyal consumers to make a TV ad for them for the next Superbowl is a bright idea. And we all know how big is that event for big brands in the market and advertising world. The opening of the Superbowl got almost the whole America and rest of the world watching. Which made it one of the must go to ad placement event for your next ad campaign. But big exposure never comes cheap. People knows that different brands launched their newest TV commercials in the opening event and those ads are one of the best. Since getting to place an ad in Superbowl is really a stretch of a budget, advertisers makes sure that it leaves a lasting impact.
That’s why Doritos came up with this brilliant contest where they leave all the creation to their fans. If you are their follower that means you know how to speak their language. Having the ability to produce a TV Ad that portrays this famous brand persona.
Honestly I learned about this contest only 5 hours ago and I was only looking for the Goat video of Doritos I saw in the news. I find it funny and perfect topic for my next post but after looking for it in YouTube it ended me to this post. I’m not complaining though, the more the merrier. So here are the top five finalist for the Doritos “Crash the Superbowl Contest”. Don’t forget to vote your favorite and may the most awesome concept wins.
Doritos| Express Check Out
Doritos | Fashionista Daddy
Doritos | Fetch
Doritos | Goat 4 Sale
Doritos | Road Chip