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Heartwarming “ATM (Automated Thanking Machine” Ad Campaign by TD Canada

One factor for a corporate business to succeed is to have loyal customers that are willing to spread the good words about their great products or awesome services. There are times that business people tends to overlook this important factor of their business success. But TD Canada is one of the few who actually taken a good amount of time to send their warmest gratitude to their valued customers through a heartwarming gesture.

ATM Automated Thanking MAchine TD Canada

Corporate Banks tends to break out from the “cold” image they have from the public’s perception. Investing millions in their marketing efforts, just to make sure that they’ll be able to create more personal relationship with their clients. This is where TD Canada had succeeded by running this “ATM Automate Thanking Machine” campaign. Taking the time to know their customers in a more personal level and using an ATM to interact with them. Giving their valued clients gifts that are appropriate to their needs and personality is a big plus. TD Canada also used the internet as their medium of sharing this awesome experience featuring their chosen clients and pushing the hashtag #TDThanksYou.

ATM Automated Thanking Machine

This only shows that business is not all about money. It’s also important to look back and be grateful of the people who had been part of your success. Also, I personally love companies who spent their marketing money pushing a certain cause or spreading goodness in their community. There is no denying that a little heartwarming gesture can surely go a long way. As of today (July 31, 2014) this “ATM Automated Thanking Machine” YouTube clip had already reached 2,969,409 views after being posted last July 24, 2014. This only shows that promoting kindness and gratitude will never be left unnoticed.

Innovative Eyes on the Road Ad by Volkswagen

We get that constant reminder by public and private organizations about road safety. We tend to ignore the prints, radio and even TV Ads that they produce due to it’s lack of appeal. But Volkswagen tried this innovative ad concept that will show people why they should always have their eyes on the road while driving. A closely similar situation was been showed to a group of movie goers who’s focused in a video clip in a drivers perspective. As they watch the clip, a location based broadcaster was installed in the cinema area sending a message to all movie goers. Everyone checked their phone and was shocked to hear a crashed. This is a very brilliant idea to showcase what will happen in real life if we took our eyes off the road even for a second just to check our phone. You can hear the movie goers reaction when the car crashed in the clip which is in my opinion makes this Eyes on the Road ad by Volkswagen truly innovative and effective.

I personally think that there are various elements that makes an ad works specially if you are pushing for a PSA. First is the simplicity of the concept. Remember that you are not there to explain all the details to your audience so never forget the K.I.S.S. rule in advertising. Second is that it must be relate-able, making the viewers feel that it’s exactly made for them. Lastly is the WOW factor, make them feel refreshed by sending your message in an innovative way. That’s why I really like this PSA from Volkswagen because I find it simple, relate-able and has a WOW factor. So thumbs up to all the brilliant minds behind this awesome ad.

Brand Wars: Mac vs PC to Samsung vs Apple

As consumers it is very hard to ignore when there are on-going brand wars specially if they are funding ads to showcase it. Two Giant tech companies with almost the same products will be my highlight for this blog post. This is inspired by a recent Samsung Ad I watched  promoting the Galaxy Tab Pro 10.1. I usually don’t finish an ad unless it has a good copy to start with and this one has. As a young professional I can relate to it but the best part is the surprise in the middle of the ad.

I know I’m watching a Samsung commercial so my first guess is to see their product behind the pencil that’s being highlighted at first. But this is advertising and people need to think out of the box! So what do I see next? An Ipad Air in a Samsung video. That’s really priceless and next is the time for the V.O. to showcase why Samsung Galaxy Tab Pro 10.1 is better than an Ipad Air. I attached the said commercial here so you can enjoy it too.

Wanna know my favorite part behind this ad’s concept? Well let’s just say that it looks really similar with the MAC vs PC ads released last 2006 that also had a lot of followings. Before Apple and Samsung there was a Mac vs PC rivalry. The Internet got big and PC manufacturers is one of the tech business who gained most out of this new technology evolution. Every home and office has a PC use for professional or educational purposes. Then Apple launched their MAC where it’s more compact, bigger memory, not prone to have viruses and to make the long story short a better version of a usual PC. Basically through this Mac vc PC ad they are doing direct comparison with the two said product. Watch one of the Mac vs PC ad below to see the concept comparison.

Well this is just my own opinion about the said two ad campaigns and I may be wrong about it. But at the end of the day, you’ll have to agree with me I guess if I say that both are equally entertaining. Also this type of ad tactics can help the consumers know more a  about the product comparison that may influence their decision making on what to buy. Brand Wars will always be present but let’s all just remember that’s how business works.

 

Suggested Post:

Apple’s ‘Get a Mac,’ the Complete Campaign

Gotta Love Chevy’s 2014 Commercial “Maddie”

Earlier while eating breakfast, Chevy’s 2014 Commercial entitle MADDIE was feature in the news. It made me stop and watch because the host describe it as a heartwarming story about a girl and her dog. Since I have 100% fondness over mans best friend, I focus on this new commercial by Chevrolet. It will show you a journey of a precious friendship that lasted through the test of time.

2014 Chevy Commercial - Maddie

The scene started in the present where the woman needed to put her best friend dog to sleep at the Vet. Then it was followed by video clips going backward up to the day she got the little puppy and name her Maddie. At the last part of this video shows the ad’s copy “A bestfriend for life’s journey.”

Watching this won’t make you feel that this is an ad for a car brand. But personally, I like that it gives you that feeling. Ever since my college years, I was never a fan of commercialized ads. Though I do understand that every elements of the ad was always based on the target audience and the message it wants to convey. So having that thought  made me appreciate this ad more. It gives the brand an image of  having a huge heart that wants to be a part of their consumer’s daily life. Showing a brand that can be reliable and can be a great companion in all your life’s journey. Choosing to touch the heart of millions over selling their automotive excellence is really admirable. Because as a consumer that has a brief  background in advertising, you’ll want an ad that will be remembered and loved by your audience. Though the basic principle of adverting is it’s a creative idea that sells but emphasizing on the “CREATIVE IDEA” made the field advertising different from being a salesman. Because in this field, it’ll give you “Creative Freedom” to market your product and brand without doing what a salesman should do.

Well I hope you enjoyed this new Chevy ad  as much as I did. If you are a dog lover, it will be impossible for you not to love this one. The host in the news describe it as something too sad for a car commercial but for me I find it to have the equal elements of life itself. Life gets really tough and you will have good and bad days. But when all thing is said and done, at the end of the day it’s always better to have a bestfriend in your life’s journey.

14 Awesome Superbowl Ads for 2014

Superbowl is one of the most awaited sports event all over the world but it has been also famous because of all the premiering ads. Advertisers and businesses see this as an opportunity to showcase their awesome ads and gain millions of viewership. But not all can afford a 30 seconder ad placement that cost over $4 Million. So  if you’re going to invest that much amount, might as well make it worth every penny. Well known brands like Doritos, Coke, Microsoft, Toyota, Budweiser are some of the few who taken the challenge in this years Superbowl Advertising placements.

14 Awesome Superbowl Ads for 2014

In this post I wanted to share 14 Awesome Superbowl ads this year. Cute, Fun, Heartwarming and out of the box ideas were few of the words that can be use to describe Superbowl 2014 ads.

1. Budweiser, “Puppy Love” | Who wouldn’t find this story about a special friendship cute and heartwarming? ^_^

 

2. Audi, “Doberhuahua” | This ad from Audi shows an out of the box idea to explain the comparison.

 

3. Doritos, “Time Machine” | I’ve always loved Doritos Ads every year because of its simple humor that everyone gets.

 

4. Coca-Cola, “It’s Beautiful” | Now this one raise controversy but I like the concept though.

 

5. Kia, “The Truth” | Now here’s something you don’t see everyday! Fresh idea from Kia’s advertising team. Good Job!

 

6. H&M, David Beckham | Well who can resist the charm of this guy!

 

7. Budweiser, “A Hero’s Welcome” | Another heartwarming ad from Budweiser.

 

8. Toyota, “Big Game Ad” | I personally find this entertaining and fits it’s target audience.

 

9. Ford, “Nearly Double” | This one deserves a round of applause!

 

10. Microsoft, “Empowering Us All” | Great way to showcase technology’s contribution to our society.

 

11. Volkswagen, “Wings” | A great way to send out their marketing message.

 

12. Jeep Cherokee, “The Restless Man” | I personally think that this has one of the best copy from the bunch.

 

13. Axe, “War and Peace” | Now this one offers a surprise twist and the concept is timely.

 

14. Beats Music, “Super Bowl Ad” | Who doesn’t love Ellen!? The association of Goldilocks and Beats is a pretty cool concept too.

 

Hope you enjoyed this collection of 2014 Superbowl Ads us much as I did. And feel free to share your favorite too and tell us why you like it. Looking forward to next year’s batch of awesome ads to premiere.

 

Note:

NO COPYRIGHT © INFRINGEMENT INTENDED. We don’t own this videos and information. All rights and credit go directly to its rightful owner

Heartwarming Video Advertisement | P&G Ad: Proud

One late afternoon, a co-worker of mine shared a P&G video giving honor to the entire mom’s out there. Showing that behind every champion is a mother who raised them and believed in their dreams. This actually hit closely to my heart being in my situation right now. I remember the feeling of being a kid who aimed to make her mother proud. In some point in our lives there are those moments that the opinions that matter the most are from your parents. That’s why seeing this video reminded me the dream that I never got to achieved.

Heartwarming Video Advertisement | P&G Ad: Proud

During my college years I was mentored to produce commercials that will hit home to the audience. As my awesome professor always say “when your target consumer saw your material you must make sure that it may seems like that the ad is talking to them”. By doing that, you’ll get more chance to make them listen to your marketing message. By that moment, it made me realize why taking up advertising is not a mistake. I did excel in my school years then and dreamed that someday to conceptualize an ad that will touch the heart of many. That’s why seeing this heartwarming Video Ad from P&G made me smile because even when I was not given the chance to pursue my dream in advertising, there are those people who’s making a part of it come true.

Being a Letranite who finished advertising, values will always be an important factor for me. I know that advertising’s main objective is to produce more sales for the brand but it doesn’t mean that it should be tasteless. P&G is one of those companies who in my opinion always went for the high road and produced ads that actually hits home. Taking in a simple consumer insight and creating a big idea out of it. Always sticking to the K.I.S.S. (Keep It Simple Stupid) rules and never taking off the class in it.

This is my way of paying tribute for brands like P&G who never fails to promote values and taste in all their advertisements. Also my salute for the advertising people who are an existing proof that our field is not all based on lies as some people perceived. Part of me will always want to be belong in this group of outstanding individuals. Because I know in my heart that advertising can promote good values to our society and contribute in making a better world. Now I’m sounding too pageantry, but this is just the passionate advertising graduate talking inside me. Attached below is the copy of the video that I was talking about, hope you enjoy it as much as I did.

2013 Superbowl Ads | Budweiser Black Crown: Celebration

Superbowl Ads are famous to in the field of advertising due to the fact that it is an awaited event for most people in the industry. Since the whole world has it’s eyes focus to this event this is a great place to target a wide range of audience in a short span of time. Also this is known to be one of the most expensive event to place an ad so the material should better be worth it.

From out of the box ideas to fun and sassy that’s what you’ll expect in this event. The ad that will be remembered the most will surely create a viral marketing effect through the internet. So I decided to run this whole week some of the ads that was launch in this year’s Superbowl event. Starting it out with a simple yet with an angst commercial from Budweiser Black Crown entitled “Celebration”.

“The loud, the savvy, the famous. It took all of us to taste and choose the new Budweiser Black Crown. Our kind of beer. A golden amber lager to match our night. The smooth and distinctive Budweiser Black Crown.”

Song: Second Chance by Peter Bjorn and John

Aired in the first quarter of the Super Bowl, air date Sunday February 3, 2013. (source)

Advertising Agency: Anomaly, USA

Budweiser showing their serious side through this ad where they launch a new product under their well know brand. Showing how Budweiser Black Crown fit in to the market. Targeting sassy people and encouraging them with the lifestyle of beer drinking. This commercial shows that Budweiser can also fit in with the classy type of target audience and showing off it’s angst through the color of black.

I personally think that targeting an upscale market is a pretty great move for this brand. Because tapping an audience where scotch, cocktails and wine as their go to drink in a party shows that it’s a great position to promote beer drinking. Being  a famous beer brand gives the product an edge when it come to quality and taste. Also my most favorite aspect from this ad is the rocks star vibe that was translated trough it. You can see that they are targeting the strong, classy and sophisticated men/women out there. People in the upscale community who are not afraid to try something different and choosing a drink that is not  the usual choice for that kind of scene. Also the black feel in it makes it look tasteful, sophisticated yet with strong persona.

Advertising Genius | Opel Corsa Campaign

Advertising geniuses was conceive through strong consumer insight, strong marketing plan and an out of the box ideas. Being a advertising employee is actually a dream career for most but only few had the chance to actually be in it. There are a lot of creative minds out there but what separates them with the advertising geniuses is the ability to balance creativity with the product’s need. It’s never easy to tame a creative mind but once done it results into meaningful advertisements. That is how I personally view the Opel Corsa Campaign from Gitam BBDO, Israel. They explain through this video how the whole process was initiate and it’s impact to the company sales of the featured Opel Corsa.

Basically this is a good example where a creative person learned how to listen to their clients campaign objective. Then proper brainstorming time where they put in some web of ideas that revolves around consumer insight and how they can produce a big idea that meets the requirement. That’s where the advertising genius come up with a simple solution. Since Opel Corsa wants a new name for their next models that will fit the young demographics, why not just name it after the owner. Putting in an extra appeal and creating a new vibe in the automotive industry.

Now watch this video that explains the brainstorming process behind this campaign. Opel Corsa: The first car model named after its owner from Gitam BBDO, Israel.

Advertising Agency: Gitam BBDO, Israel
Executive Creative Director: Shani Gershi
Creative Directors: Karmel AbuzlafSagi Blumberg
Art Director: Eitan Cohen
Copywriter: Arnon Rotem
Creative Planning Manager: Ran Allon
Executive Digital manager: Guy Poreh
Digital Client Manager: Amit Gurevich
Digital Studio manager: Karin Mazor
Digital Designer: Hezi Yosef
Flash Programmers: Roman RozanovIlya Phatelevich
Executive Client Manager: Elika Merhavi
Client Manager: Yonatan Regev
Client Executive: Odelya Stern
Executive Planning Manager: Noa Shelach-Sobol
Planning Manager: Lili Aharon
Planner: Amir Biran
Agency Production Manager: Noga Sagi
Agency Producer: Tali SassonYarden Bitton
Studio Manager: Shlomi Bar
Photoshop Artists: Alex Melik-Adamov, Ariel Vitkon
Studio Designers: Einat VainstockSima Ben-Haim

source

I hope you enjoy this post and feel free to comment below about it. If your one of the owner of this fabulous car, please share to us how this type of approach influence you buying decision. It really helps to get feedback from your readers and specially from consumers. Well I wish you all a great day and thank you for taking the time to read this post.

opel corsa car brand

Love is in the Ads (Valentines Edition)

“Love is in the air!” that is the usual cheesy line you’ll hear over and over again during the love month. February is the season where expensive chocolates and flowers are suddenly available to almost all convenient store near you. This is like Christmas for all the hopeless romantics out there where they have the license to be bold and extravagant. But in a business man and marketing person perspective, this is a great season to market or sell their product. Marketing people must know their consumers and always be up to date with the important events mostly celebrated. Next to Christmas, I personally think that February is the season where a lot of gifts are being given out. Where people buy expensive stuff to show the person they love how generous they can be.  A season where it taps a certain business sectors like restaurants, flower shops, gift stores, candy corners and others. So with this large range of sectors only means more advertising push and special promos to boost more income. Since this is the month where people tend to be so generous and go beyond their usual monthly budget.

So I had an idea of gathering some awesome Valentines Day ads and show how creative the marketers can be for the season of love. Would they go for the mushy stuffs, sweet nothing, simple greetings or extravagant out of the world concept? I am actually excited to see what’s out there this love month and eager to share it to everyone. Because I am a 100 percent sure that love is in the ads for the month of February. Color the street with red and showering the world with a lot of happy hearts.

tampac valentines day ad

flower shop outdoor ads

car rentals valentines day ad

Well I hope those Valentines day ads gave you a romantic feeling inside. And keep in mind that it’s always fun to celebrate love. Whether if it’s love for your family, romantic love, love for a friend or just simply loving yourself. It comes in different packages but at the end of the day all of it matters. Apparently love is what makes us humans and with that we should always celebrate it. As one of the most favorite quote from the movie Mulan Rouge say “The greatest thing in this world is to love and to be love in return.” And for marketers out there, it’s never too late to express love in the ads for your upcoming marketing campaign. Happy heart month to everyone!

Tide Print Ad Campaign: “Revive Your Whites”

Laundry products has been part of our daily lives and there are a lot of different brands battling in this industry. One of them is Tide, who’s been one of the leading brand. With it’s long track record in this market there are a lot of  different advertising approach needed to stay in tune with their consumers. Here’s a concept for a print ad by Leo Burnett, Sydney on how Tide is battling the fight against dirt. Showing extreme situation of dirty white clothes in a hospital setting showing Tide as the solution to bring back the white in your clothes. Bagging the tagline “Revive Your Whites” pretty much says it all on what’s the marketing message intended to be send to the audience.

This Print Ad campaign by Tide is composed of 4 concepts of jobs or activity that involves a lot of dirt. Namely; Skater, Jockey, Butcher and Nurse.

tide

Tide: Jockey

Tide

Tide: Skater

Tide: Butcher

Tide

Tide: Waitress

Advertising Agency: Leo Burnett, Sydney, Australia / Hong Kong
Copywriters: Mark SchöllerA.Chris Moreira
Art Directors: A.Chris MoreiraMark Schöller
Photographer: Sean Izzard
Account Supervisors: Jeff Ho, Mirabelle Ng
Advertiser’s Supervisor: Anoop Abraham
Account Manager: Irene Leung

source: Ads of the World