Now that summer is almost over, I want to give tribute to our current tourism campaign here in the Philippines. Great job to whomever coined this copy “It’s More Fun in the Philippines” that surely appeals to foreign and balikbayan tourists. Our country is well known due to our amazing beaches and hospitable culture. So it’s no surprise that we can consider our homeland one of the best tourist destinations in the world. A gem that’s been waiting to be discover and rediscover.
We all know how tourism plays a big part in a country’s economy that’s why it’s a good idea for our government to launch a strong campaign to reach potential tourists. Having one of the best Summer weather and white sand Beaches like Palawan and Boracay that are both well known around the world.
Truth been told that there are other strong Asian destination campaigns out there, so it is a must for us to step up. And so we did by creating a good campaign entitled IT’S MORE FUN IN THE PHILIPPINES. Backing it up with an awesome and informative website plus simple yet appealing print/web materials. In an era of Social Media it is very important that your materials will be shareable to your target audiences. Catching their attention and leaving a lasting impression. So that’s why I personally think that this ongoing campaign really helped boost our country’s tourism. Also there are new places like Baler and Camarines Sur that shows promising impact to all tourists both local and international.
Tourism creates jobs and helps local businesses expands to its full potential. So good job for the Department of Tourism for this awesome initiative. As a Filipino I believe with all my heart that regardless of all the negative issues happening here in my country, It’s still more fun in the Philippines.