Posted by Yeh Dalag
The Social Media phenomenon had taken our generation by storm. Most of the people we know have more than one social media profile dangling along the World Wide Web. But have you ever asked yourself on how you can utilize this new medium to make a difference in your community?
There have been a lot of bad feedbacks that people tends to throw towards social media networks. It varies from cyber bullying, privacy issues, spammers and many others. But we can’t deny how social media brought people in the world seems closer to each other. So instead of pointing out all the bad stuffs we got from this innovative medium of communication, let us try to see the bright side of the story. Social Media is proven to be a great channel to promote awareness for certain situations that needs to be address. This is also a great place for people to responsibly share their views and opinion to the greater public.
Just this morning, I saw an inspiring post in my Facebook newsfeed. It’s a story about a senior Labrador dog who had walked 30 miles back to its previous family and was rejected. This story resonated online buzz by the help of social media and other news websites. Luckily for Ma Kettle (the Labrador) story reached the person that will matter the most in her life. Florida heiress, Helen Rosburg, also known as the author Helen Rich reach out to Chautauqua County Animal Shelter in Sedan, Kansas through her personal assistant and adopted Ma. The lovely Labrador, now named Lady was picked up by Helen Rich’s assistant and was flew in to Florida through a private plane. She’ll live in an 11,000 square foot home on 100-odd acres, with a whole menagerie of furry rescue companions.
Let’s all be inspired with this beautiful story where social media had work its magic for the greater good. So maybe next time you feel negativity towards this medium, remember how creating online buzz had helped turn a sad story into a happy ending. How social media helped a dog find her forever home.
Posted by Yeh Dalag
Earlier while eating breakfast, Chevy’s 2014 Commercial entitle MADDIE was feature in the news. It made me stop and watch because the host describe it as a heartwarming story about a girl and her dog. Since I have 100% fondness over mans best friend, I focus on this new commercial by Chevrolet. It will show you a journey of a precious friendship that lasted through the test of time.
The scene started in the present where the woman needed to put her best friend dog to sleep at the Vet. Then it was followed by video clips going backward up to the day she got the little puppy and name her Maddie. At the last part of this video shows the ad’s copy “A bestfriend for life’s journey.”
Watching this won’t make you feel that this is an ad for a car brand. But personally, I like that it gives you that feeling. Ever since my college years, I was never a fan of commercialized ads. Though I do understand that every elements of the ad was always based on the target audience and the message it wants to convey. So having that thought made me appreciate this ad more. It gives the brand an image of having a huge heart that wants to be a part of their consumer’s daily life. Showing a brand that can be reliable and can be a great companion in all your life’s journey. Choosing to touch the heart of millions over selling their automotive excellence is really admirable. Because as a consumer that has a brief background in advertising, you’ll want an ad that will be remembered and loved by your audience. Though the basic principle of adverting is it’s a creative idea that sells but emphasizing on the “CREATIVE IDEA” made the field advertising different from being a salesman. Because in this field, it’ll give you “Creative Freedom” to market your product and brand without doing what a salesman should do.
Well I hope you enjoyed this new Chevy ad as much as I did. If you are a dog lover, it will be impossible for you not to love this one. The host in the news describe it as something too sad for a car commercial but for me I find it to have the equal elements of life itself. Life gets really tough and you will have good and bad days. But when all thing is said and done, at the end of the day it’s always better to have a bestfriend in your life’s journey.