Posted by Yeh Dalag
We get that constant reminder by public and private organizations about road safety. We tend to ignore the prints, radio and even TV Ads that they produce due to it’s lack of appeal. But Volkswagen tried this innovative ad concept that will show people why they should always have their eyes on the road while driving. A closely similar situation was been showed to a group of movie goers who’s focused in a video clip in a drivers perspective. As they watch the clip, a location based broadcaster was installed in the cinema area sending a message to all movie goers. Everyone checked their phone and was shocked to hear a crashed. This is a very brilliant idea to showcase what will happen in real life if we took our eyes off the road even for a second just to check our phone. You can hear the movie goers reaction when the car crashed in the clip which is in my opinion makes this Eyes on the Road ad by Volkswagen truly innovative and effective.
I personally think that there are various elements that makes an ad works specially if you are pushing for a PSA. First is the simplicity of the concept. Remember that you are not there to explain all the details to your audience so never forget the K.I.S.S. rule in advertising. Second is that it must be relate-able, making the viewers feel that it’s exactly made for them. Lastly is the WOW factor, make them feel refreshed by sending your message in an innovative way. That’s why I really like this PSA from Volkswagen because I find it simple, relate-able and has a WOW factor. So thumbs up to all the brilliant minds behind this awesome ad.