Posted by Yeh Dalag
Earlier while eating breakfast, Chevy’s 2014 Commercial entitle MADDIE was feature in the news. It made me stop and watch because the host describe it as a heartwarming story about a girl and her dog. Since I have 100% fondness over mans best friend, I focus on this new commercial by Chevrolet. It will show you a journey of a precious friendship that lasted through the test of time.
The scene started in the present where the woman needed to put her best friend dog to sleep at the Vet. Then it was followed by video clips going backward up to the day she got the little puppy and name her Maddie. At the last part of this video shows the ad’s copy “A bestfriend for life’s journey.”
Watching this won’t make you feel that this is an ad for a car brand. But personally, I like that it gives you that feeling. Ever since my college years, I was never a fan of commercialized ads. Though I do understand that every elements of the ad was always based on the target audience and the message it wants to convey. So having that thought made me appreciate this ad more. It gives the brand an image of having a huge heart that wants to be a part of their consumer’s daily life. Showing a brand that can be reliable and can be a great companion in all your life’s journey. Choosing to touch the heart of millions over selling their automotive excellence is really admirable. Because as a consumer that has a brief background in advertising, you’ll want an ad that will be remembered and loved by your audience. Though the basic principle of adverting is it’s a creative idea that sells but emphasizing on the “CREATIVE IDEA” made the field advertising different from being a salesman. Because in this field, it’ll give you “Creative Freedom” to market your product and brand without doing what a salesman should do.
Well I hope you enjoyed this new Chevy ad as much as I did. If you are a dog lover, it will be impossible for you not to love this one. The host in the news describe it as something too sad for a car commercial but for me I find it to have the equal elements of life itself. Life gets really tough and you will have good and bad days. But when all thing is said and done, at the end of the day it’s always better to have a bestfriend in your life’s journey.