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Brand Wars: Mac vs PC to Samsung vs Apple

As consumers it is very hard to ignore when there are on-going brand wars specially if they are funding ads to showcase it. Two Giant tech companies with almost the same products will be my highlight for this blog post. This is inspired by a recent Samsung Ad I watched  promoting the Galaxy Tab Pro 10.1. I usually don’t finish an ad unless it has a good copy to start with and this one has. As a young professional I can relate to it but the best part is the surprise in the middle of the ad.

I know I’m watching a Samsung commercial so my first guess is to see their product behind the pencil that’s being highlighted at first. But this is advertising and people need to think out of the box! So what do I see next? An Ipad Air in a Samsung video. That’s really priceless and next is the time for the V.O. to showcase why Samsung Galaxy Tab Pro 10.1 is better than an Ipad Air. I attached the said commercial here so you can enjoy it too.

Wanna know my favorite part behind this ad’s concept? Well let’s just say that it looks really similar with the MAC vs PC ads released last 2006 that also had a lot of followings. Before Apple and Samsung there was a Mac vs PC rivalry. The Internet got big and PC manufacturers is one of the tech business who gained most out of this new technology evolution. Every home and office has a PC use for professional or educational purposes. Then Apple launched their MAC where it’s more compact, bigger memory, not prone to have viruses and to make the long story short a better version of a usual PC. Basically through this Mac vc PC ad they are doing direct comparison with the two said product. Watch one of the Mac vs PC ad below to see the concept comparison.

Well this is just my own opinion about the said two ad campaigns and I may be wrong about it. But at the end of the day, you’ll have to agree with me I guess if I say that both are equally entertaining. Also this type of ad tactics can help the consumers know more a  about the product comparison that may influence their decision making on what to buy. Brand Wars will always be present but let’s all just remember that’s how business works.

 

Suggested Post:

Apple’s ‘Get a Mac,’ the Complete Campaign

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9 Out of the Box and Controversial Print PSA

We always here this statement: “Think out of the box!”  whenever creative people come together to conceptualize. Thinking differently from the usual gives any creative material an extra twist. There are already thousand of ads released around the world and only few really made an impact to our society.  Advertising is a powerful medium that can help influence and promote values through creative concepts. Thinking out of the box can  also mean pushing some controversial ideas to prove a point.

Here’s a collection of out of the box ideas that also falls in the controversial category  for a Print PSA  campaign.  Let’s see how far ad agencies had think creatively for controversial issues in our society.

1. Aids Awareness Campaign: Straight

Aids Awareness Campaign: Straight

Client: Federal Office of Public Health FOPH Switzerland
Advertising Agency: Euro RSCG Switzerland

2. Aids Awareness Campaign: Family

Aids Awareness Campaign: Family

Client: Federal Office of Public Health FOPH Switzerland
Advertising Agency: Euro RSCG Switzerland

3.  TMF Live Now Campaign : Amy

TMF:  Amy

Advertising Agency: Mortierbrigade, Belgium

4. Vergessen ist ansteckend Campaign :  Tub

Vergessen ist ansteckend: Tub

Adversiting Agency: Etwas Neues entsteht (Berlin)

Vergessen ist ansteckend means :  “Forgetting is contagious”

5.  Vergessen ist ansteckend Campaign: Office

Vergessen ist ansteckend “Forgetting is contagious”  Print Campaign: Office

Adversiting Agency: Etwas Neues entsteht (Berlin)

Vergessen ist ansteckend means :  “Forgetting is contagious”


6.  Amnesty International Campaign: Snow White

Amnesty International: Snow White

Advertising Agency: Unitas/RNL, Santiago, Chile

7.  WWF Campaign: Blood

WWF Campaign: Blood

Advertising Agency: LOWE GGK, Warsaw, Poland

8. Shared Responsibility: Kidnapping

Shared Responsibility: Kidnapping

Advertising Agency: Lowe/SSP3, Bogotá, Colombia

9. Multiple Sclerosis Australia: Use By Dates

Use by Dates

Advertising Agency: Cummins & Partners, Melbourne, Australia