Now that summer is almost over, I want to give tribute to our current tourism campaign here in the Philippines. Great job to whomever coined this copy “It’s More Fun in the Philippines” that surely appeals to foreign and balikbayan tourists. Our country is well known due to our amazing beaches and hospitable culture. So it’s no surprise that we can consider our homeland one of the best tourist destinations in the world. A gem that’s been waiting to be discover and rediscover.
We all know how tourism plays a big part in a country’s economy that’s why it’s a good idea for our government to launch a strong campaign to reach potential tourists. Having one of the best Summer weather and white sand Beaches like Palawan and Boracay that are both well known around the world.
Truth been told that there are other strong Asian destination campaigns out there, so it is a must for us to step up. And so we did by creating a good campaign entitled IT’S MORE FUN IN THE PHILIPPINES. Backing it up with an awesome and informative website plus simple yet appealing print/web materials. In an era of Social Media it is very important that your materials will be shareable to your target audiences. Catching their attention and leaving a lasting impression. So that’s why I personally think that this ongoing campaign really helped boost our country’s tourism. Also there are new places like Baler and Camarines Sur that shows promising impact to all tourists both local and international.
Tourism creates jobs and helps local businesses expands to its full potential. So good job for the Department of Tourism for this awesome initiative. As a Filipino I believe with all my heart that regardless of all the negative issues happening here in my country, It’s still more fun in the Philippines.
There are a lot of Ads to see around the world and all of them represents a certain culture. Not all the advertisements made would be appreciated through out the world due to the fact that it was not made for everyone’s taste. Consumer insight is the foundation of a good campaign and with that you can’t have an armalite effect in your Ad, it should have a focus market to target instead. People will only buy the message in your ads once you show them that you are talking to them. It’s like standing in a group where you don’t answer or response when you are not part of the conversation. As my former professor always says in her lecture, the consumer must have this reaction when they saw your ad it must be as if it is talking to them. That’s when you get a good response from the consumers and it allows you to actually sell your product. I chose different Print ads from the Asian countries and I want you guys to analyze with me how this certain ad tells something about that country.
Chinese people have been known to have a “singkit” eyes, it had been their trademark .
This clever ad actually make people in Japoan bow when they read this one, since they put the copy in a lower portion of the canvas. Also we all know that Japanese bow their head as part of their culture to show respect.
Thailand have been known as one of the countries who have a lot of elephants in their area. They actually used them as part of their daily lives, where elephants helps them with their task. So if you found an elephant, possibly Thailand will be the first country you’ll remember.
Philippines had created a long lasting impression to the other countries after the Filipino people freed themselves to the Marcos regime. One woman have been very active in this freedom and also became the president of the country. But if you look back, that woman named COry Aquino fight Marcos governance after the death of the late Ninoy Aquino. Who have been now a big personality in the Philippines. This glasses had been his trademark and he represents democracy in the Philippines.