The Social Media phenomenon had taken our generation by storm. Most of the people we know have more than one social media profile dangling along the World Wide Web. But have you ever asked yourself on how you can utilize this new medium to make a difference in your community?
There have been a lot of bad feedbacks that people tends to throw towards social media networks. It varies from cyber bullying, privacy issues, spammers and many others. But we can’t deny how social media brought people in the world seems closer to each other. So instead of pointing out all the bad stuffs we got from this innovative medium of communication, let us try to see the bright side of the story. Social Media is proven to be a great channel to promote awareness for certain situations that needs to be address. This is also a great place for people to responsibly share their views and opinion to the greater public.
Just this morning, I saw an inspiring post in my Facebook newsfeed. It’s a story about a senior Labrador dog who had walked 30 miles back to its previous family and was rejected. This story resonated online buzz by the help of social media and other news websites. Luckily for Ma Kettle (the Labrador) story reached the person that will matter the most in her life. Florida heiress, Helen Rosburg, also known as the author Helen Rich reach out to Chautauqua County Animal Shelter in Sedan, Kansas through her personal assistant and adopted Ma. The lovely Labrador, now named Lady was picked up by Helen Rich’s assistant and was flew in to Florida through a private plane. She’ll live in an 11,000 square foot home on 100-odd acres, with a whole menagerie of furry rescue companions.
Let’s all be inspired with this beautiful story where social media had work its magic for the greater good. So maybe next time you feel negativity towards this medium, remember how creating online buzz had helped turn a sad story into a happy ending. How social media helped a dog find her forever home.
McDonald’s Philippines together with Coca-Cola recently launched a new ad campaign promoting real life connection between family, loveones and friends. As we all know Social Media has been a very important factor in everyone’s life nowadays regardless if you’re young or old. It has been a platform for people to stay connected to one another and get the latest updates in each other’s life. But let’s not forget the importance of being actually together with your family, friends and loveones. That feeling you get when you hear a good laugh over a silly joke, take wacky photos and to be able to feel one’s presence through simple gestures. Though this is an era where internet and social media had been dominant, let’s not forgot the classic hangouts.
So this is why I super love the concept of the #BETTERTOGETHER ad campaign from McDonalds and Coca Cola because they manage to promote this classic value of real life connection using the concept of social media. Even their launch was very innovative and appealing. Using props and icons from our favorite social networks and transforming it to actual life size props.
Here are some photos I grabbed from McDonalds Philippines Facebook Page on their #BETTERTOGETHER launch.
And ofcourse with this ad campaign comes a new awesome food bundles to order from our favorite fast-food chain McDonalds. Introducing three BFF Bundles that includes all our favorites; choose between the BFF Burger Bundles, BFF Fries and Coke Float Combo and BFF Chicken Bundles. It’s hard not to love this new food bundles perfect for the group’s bonding time. But let’s not forget that the #BETTERTOGETHER campaign is backed up with a fun and awesome TV ad concept. The song will surely grow on you after watching it during your favorite show’s commercial breaks.
I hope you enjoyed this awesome ad brought to you by McDonalds and Coca Cola. Don’t forget to try out their BFF Bundles next time you hangout with your friends and loveones.
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Are you aware of this Public Service Announcement in Australia’s Metro? Well if not this is a must see for everyone! I actually first saw this during my first week of stay in Sydney last October 2012 and it’s really hard to ignore. They gave PSA a unique twist by sending a serious message of safety in a very amusing manner. This is a fresh take on the usual seriousness of PSA brings and just showing the literal ways that could happen if you don’t prioritize safety. Also the jingle of Dumb Ways to Die is very appealing and I caught myself singing it over and over.
This Valentines season, they release this cute greetings for everyone entitled DUMB WAYS TO VALENTINEs. Never fails to make you laugh, even just a little. I’m a really a fan of this bunch of dumb cuties. So just thought this would be a great Valentines day post to share to everyone.
Also watched the other Dumb Ways to Die version released in their YouTube account.
Happy Valentines Day everyone! Also don’t forget to stay safe with your love ones.
Note: NO COPYRIGHT © INFRINGEMENT INTENDED. We don’t own this image and information. All rights and credit go directly to its rightful owner
I took a break from the digital world and focus on some domestic tasks. Now that I’m getting ready to get back on board again I was caught in a moment thinking on what steps to consider if I want to host my own digital marketing campaign nowadays? I stood firm with my opinion that every digital campaign should be specifically tailored for the brand or product’s marketing needs and goals. But I guess there can be a basic step by step procedure you can follow when you want to brainstorm on that next big idea for your client’s marketing campaign. So I decided to make my own list; a guide that can help newbies have a clearer direction on where to start.
Steps to Consider on Starting Your First Digital Marketing Campaign
1. Decide on how you want to position your brand online. A good marketer knows their brand persona and able to pin point the best marketing strategy to go for when pushing their brand. This principle still applied to digital marketing, where you must be able to have a clear grasp of who your brand should be. By then you’ll be able to come up with a goal where your marketing campaign will be tailored from.
2. Do your RESEARCH. A great marketing idea is born out of a strong brand/consumer research. If you want to push your brand marketing online you must be aware on how to effectively approach your target audience. Research on their “online behavior” since each market has different activities when they browse the internet. Find out what website do they visit, during when do they go online, what are the things that can make them open your link/post and etc. This research can help you better decide on the type of tone you’ll use for your marketing campaign and what channels to tap.
3. Finalize on what type of digital marketing campaign to use. Now that you know your brand and you’ve done your research it should help you decide on what type of digital marketing campaign will work well for your client/brand. Like traditional advertising, Digital Marketing also has a lot of channels and medium to choose from. Blogging, Social Media, Adwords, Online Contest, Viral Marketing and etc. It’s really up to you to decide which of these will work best for your marketing campaign goal. Also you can back up your digital marketing campaign with some traditional advertising for better result. But keep in mind to follow the KISS (Keep It Simple Stupid) guideline. Great marketing campaign are most of the time the simplest one.
4. Produce a strong promotional plan for your campaign. You’ll want to create a buzz on your launch and also milk your marketing campaign into it’s very last drop. That’s why I personally think that you should plan everything ahead. Many would agree with me when I say that one of the greatest fear of any marketers is to see their campaign fail. That’s why I think Pre-promotion is very important since your client expects high turnover during your campaign launch. Also you should be able to sustained the hype during and after your marketing campaign. A great digital campaign is useless if only few are aware about it.
5. Measure your campaigns success. After everything is said and done your client would want to see if your digital marketing campaign is worth it. Make sure to have a clear list of your marketing goal and analyze if you achieved it after your campaign’s duration. You can use online tools to measure your viral success or produce your own guidelines based on your goals.
After doing your digital marketing campaign make sure to learn from it. Whether if it’s a success or an epic fail the only thing you’ll get out of it is a new experience. I had this employer 4 years ago where he let us conceptualize and run our own digital marketing campaign. During success and failures he always makes sure that we learn something new from that experience to make sure to do better next time. Now I realized how that shaped me and how he invested for his employees to learn on hand.
I’m sure there are other guidelines to follow and I’m open for suggestions too. But right now this is my way of sharing what I’ve learned to all the newbies out there who wants to pursue digital marketing as a profession.
NO COPYRIGHT © INFRINGEMENT INTENDED. We don’t own this image and information. All rights and credit go directly to its rightful owner
Last November 8, 2013, Philippines faced one of the strongest storms that ever hit land. The Filipino people were warned about this coming typhoon using the word “delubyo” to describe how strong it will be. Today is the 10th day since the storm hit my country and you still see in the news how big are the damages Visayas region got from it. Communication was one of the challenges the victims and their family had to face. It was a torture for most not to know if their loveones had survived the devastation.
The world is one with us as we watched the updates about the victims of Typhoon Yolanda. CNN reporter such as Anderson Cooper had been active in the field of Tacloban (one of the badly hit cities in Visayas Region) and even updates everyone through his social media accounts. He showed the world how Filipinos had survived the storm and showcasing the attitude that we will never give up. Also I personally believe that this coverage had raised awareness and evoke people all over the world to offer our little yet strong country a helping hand.
I also salute the efforts of our local network giants that have been actively updating us and encouraging people to help out even in our own simple ways. ABS-CBN had come up with this awesome idea to sell shirts and promote positivity to all Yolanda victims coining the copy “Tulong na, Tabang na, Tayo na”, giving all the proceeds to Yolanda victims. Celebrities of the Kapamilya network got to perform last weekend for a charity concert in line with the “Tulong na, Tabang na, Tayo na” campaign with a full packed Araneta.
Photo Credits: ABS-CBN Facebook Page
As you go through Social Media you’ll see the different efforts from private individuals showing their support to all the Typhoon Yolanda’s victims. Inspirational banners, news updates, words of encouragements, tips on how to donate and many other stuffs to raise more awareness on how to help out.
Lastly, Social Media served as watch dogs to make sure that our government is doing their job. I think if you live in the Philippines you know how corruption had made our people suffer. Now Filipinos are actively sending their sentiments on how our government is handling the situation. I personally think that Social Media gave the people a big favor by giving them the power to express their opinion. Also to continuously remind the government officials to do their job well.
It will take months before the people can fully recover from this devastation but one thing’s for sure is that we will never give up. Philippines is a strong country regardless of all its flaws. Filipino people have the biggest heart that promotes a “can do” attitude. We live our life with a smile each day no matter how big our problems are. I will always be a proud Filipino even we are not an abundant country still our culture and values is world class.
Social Media can be anything and last September it proves everyone how it can be used for something positive. The Filipino netizens was all troubled after seeing a video of a puppy that was being abused to death by 3 women. It was actually heart breaking to hear the poor creature cried for help, even my 2 dogs was not at ease when they heard it in the background. As an individual who loves animals dearly, I hated the 3 women in the video. But most of all, I feel super sad on how our society had become. I can’t focus while working after I got the glimpse of that clip and didn’t have the heart to finish it. This kind of scenario makes no sense, why do some people abuse animals that way and be proud of it.
Many netizens did cry out for help and tapped animal organizations regarding this abuse. Even the local news channels where tag and people kept on reporting to PETA or PAWS. It actually warms my heart seeing how Filipino people reacted to this issue and to know that I’m not alone with this fight to give animals a better well-being. Though I may not be a volunteer yet, I try to make sure to start it with my 2 dogs at home. Because I believe that animals has the right to live freely and gain equal respect.
After creating a big social buzz regarding this animal abuse issue, it was reported on that same day to local TV news. According to the report, this type of video is called “Crush Video” and was used for sexual pleasure for some freaks out there. Sorry for the term “freak” though they say it’s a mental illness, I just can’t look pass how horrible this people are.
Well to make the long story short, this is just my way of sharing this Social Media story to the world. On how Social Media played a role on fighting animal cruelty and raising awareness to such issue. As a person working in the field of Social Media, I know many had look down to this medium. But let’s not look pass on some of the positive things that it brought us. 15 years ago, communication was limited and social awareness was low. But now we are just all one click away to finding out more about our society and actually sharing our own stand or opinion.
Lastly, though this talks about the video clip about the dog abuse, I chose not to attached it here in this blog post. Because I feel strongly against it and refuse to see it again. I prefer to share a letter from PAWS requesting for further investigation regarding the said video. Showing immediate action for the said issue.
Internet played a big part in spreading information fast and detailed. I personally think that is why it is so easy for everyone now to create buzz on a certain topic. Gone are the days that TV, Radio and print is where people get the latest updates. Is this good for our society? well for me the answer is always objective to each and everyone of us. Technology is taking a big role in our society and internet is now ruled by “Social Buzz”. With the booming of different Social Networking communities, it is easier to voice out on a certain topic. Today is no different where “Viral Marketing Concept” was widely practice by many. December 21, 2012 was predicted to be the Doomsday according to Mayan Calendar and other astrological basis. Is it a hoax or is it for real? Well it’s not for me to tell until we finished this day right? But having this one as a hot topic made me want to know a little more about it. So where do I go to get a fast and entertaining information about it? Well that’s simple, YouTube! There are different videos surfacing about the Doomsday 2012 keyword and found this three that got lots of hits.
So let me share this 3 videos to everyone to get yourself informed and entertained. Hoax or not, this is a pretty good example of how viral marketing works well in the internet. Whether your promoting a certain cause or just advertising “Social Buzz” can really push you a long way.
Planet X Nibiru Nasa 2012 Doomsday Info Leaked | 3,336,441 Hits (12|21|2012)
2012 Dooms day Predictions Happening Right Now.wmv | 1,417,584 Hits (12|21|2012)
2012 Mayan Doomsday Prediction | 859,841 Hits (12|21|2012)
There is no denying the hype of social media all over the world. From the birth of Friendsters, Multiply, YouTube and etc up to the reign of Facebook and Twitter. So what’s with social media and why is everyone so in to it? Well I think the basic foundation of it is simple. If you want a certain group or society to work perfectly, you need to create relationship and commonalities. Having said that, it all comes down to communication; the ability to share and learn something new from other individual. For me that’s what social media offers to the people and that’s why it became an instant hit.
Having all the big buzz about social media, it became a great place to advertise. Since social media has a personal approach to the people using it, companies can take this as an advantage to send out their marketing message. Advertising in social media has been a hit specially in YouTube and Facebook. Creating viral videos, photos and games for marketing and branding purposes. Even big names in the advertising world created a team specially for this new growing medium. Like Ogilvy and Mather where they launched Social @ Ogilvy. A team of Social Media experts ready to integrate the traditional medium to social media for Ogilvy and Mather’s ad campaigns.
This is actually a smart move for advertising agencies because social media is here to stay. The challenging thing about this medium is that it continues to evolve everyday. New social network booms and creates impression capable enough to build social communities. Some new apps and sites are introduce to help with social media stats. The list goes on and personally as a social media manager, I advise to continuously update yourself. The limits are boundless with this new technology but only the basic principles of advertising can be a great thing to have to adopt and market in this medium.
Pop culture beats another record in the world wide web when Korean Rapper PSY’s Gangnam Style Video went viral. This viral video got the official award from the Guinness World Record with the most number of likes in YouTube beating other popular videos like “Call Me Maybe”, “Party Rock Anthem” and Justin Bieber’s “Baby”.
As of today the Gangnam Style video already has 320,924,565 views, 3,145,836 likes and the numbers will grow bigger with the following days to come. What set this apart from the other viral videos is that it’s popularity increased so fast in such little time. This only shows how YouTube and social media channels can be a great formula to do viral marketing. Now PSY is touring around Hollywood and getting invited to different shows around the world. Another social media success story that deserves a shout out!
In the world where technology is continuously evolving, marketers needs to adapt to reach their target audience. Gone are the days where the best medium in sending your advertising message through the traditional Print, Radio and TV. Now there a lot of ways to reached your target market while taking advantage of the new technologies that entered our society.
Social Media is one of the biggest influencer in the marketing world today and it creates viral advertising. This is where should advertisers take in to consideration of doing integrated advertising. It is a way of using different mediums and setting the campaign into a one seamless experience that possess the same tone. I found this impressive and interactive video explaining how Integrated Advertising is done.