Posted by Yeh Dalag
One factor for a corporate business to succeed is to have loyal customers that are willing to spread the good words about their great products or awesome services. There are times that business people tends to overlook this important factor of their business success. But TD Canada is one of the few who actually taken a good amount of time to send their warmest gratitude to their valued customers through a heartwarming gesture.
Corporate Banks tends to break out from the “cold” image they have from the public’s perception. Investing millions in their marketing efforts, just to make sure that they’ll be able to create more personal relationship with their clients. This is where TD Canada had succeeded by running this “ATM Automate Thanking Machine” campaign. Taking the time to know their customers in a more personal level and using an ATM to interact with them. Giving their valued clients gifts that are appropriate to their needs and personality is a big plus. TD Canada also used the internet as their medium of sharing this awesome experience featuring their chosen clients and pushing the hashtag #TDThanksYou.
This only shows that business is not all about money. It’s also important to look back and be grateful of the people who had been part of your success. Also, I personally love companies who spent their marketing money pushing a certain cause or spreading goodness in their community. There is no denying that a little heartwarming gesture can surely go a long way. As of today (July 31, 2014) this “ATM Automated Thanking Machine” YouTube clip had already reached 2,969,409 views after being posted last July 24, 2014. This only shows that promoting kindness and gratitude will never be left unnoticed.